#291333 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #291333 works with other colors. Named schemes with #291333 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #291333 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #291333 at work across the surfaces designers actually ship.
:root {
--color-base: #291333;
--color-base-rgb: 41 19 51;
--color-base-oklch: oklch(23.5% 0.065 314.2);
--color-50: #F9F3FB;
--color-100: #EEE1F5;
--color-200: #DDC4E9;
--color-300: #C29AD5;
--color-400: #A773BF;
--color-500: #8952A3;
--color-600: #6B447E;
--color-700: #4E355A;
--color-800: #35253C;
--color-900: #211825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F3FB',
100: '#EEE1F5',
200: '#DDC4E9',
300: '#C29AD5',
400: '#A773BF',
500: '#8952A3',
600: '#6B447E',
700: '#4E355A',
800: '#35253C',
900: '#211825',
},
}
$base: #291333; $base-ink: #FFFFFF; $base-50: #F9F3FB; $base-100: #EEE1F5; $base-200: #DDC4E9; $base-300: #C29AD5; $base-400: #A773BF; $base-500: #8952A3; $base-600: #6B447E; $base-700: #4E355A; $base-800: #35253C; $base-900: #211825; $base-hover: #210F2A; $base-subtle: #C6A6D4;
{
"color": {
"base": {
"value": "#291333",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F3FB",
"type": "color"
},
"100": {
"value": "#EEE1F5",
"type": "color"
},
"200": {
"value": "#DDC4E9",
"type": "color"
},
"300": {
"value": "#C29AD5",
"type": "color"
},
"400": {
"value": "#A773BF",
"type": "color"
},
"500": {
"value": "#8952A3",
"type": "color"
},
"600": {
"value": "#6B447E",
"type": "color"
},
"700": {
"value": "#4E355A",
"type": "color"
},
"800": {
"value": "#35253C",
"type": "color"
},
"900": {
"value": "#211825",
"type": "color"
}
}
}
}