#291380 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #291380 works with other colors. Named schemes with #291380 in its natural role, and a note on why the supporting colors balance it.
Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.
Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.
How #291380 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #291380 at work across the surfaces designers actually ship.
:root {
--color-base: #291380;
--color-base-rgb: 41 19 128;
--color-base-oklch: oklch(31.1% 0.165 280.0);
--color-50: #F4F1FE;
--color-100: #E1DBFB;
--color-200: #C4B8F4;
--color-300: #9B88E7;
--color-400: #745CD6;
--color-500: #5339BC;
--color-600: #45338F;
--color-700: #352A65;
--color-800: #261F42;
--color-900: #191529;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
midnight-blue: {
50: '#F4F1FE',
100: '#E1DBFB',
200: '#C4B8F4',
300: '#9B88E7',
400: '#745CD6',
500: '#5339BC',
600: '#45338F',
700: '#352A65',
800: '#261F42',
900: '#191529',
},
}
$base: #291380; $base-ink: #FFFFFF; $base-50: #F4F1FE; $base-100: #E1DBFB; $base-200: #C4B8F4; $base-300: #9B88E7; $base-400: #745CD6; $base-500: #5339BC; $base-600: #45338F; $base-700: #352A65; $base-800: #261F42; $base-900: #191529; $base-hover: #210F67; $base-subtle: #B6AAE7;
{
"color": {
"base": {
"value": "#291380",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F1FE",
"type": "color"
},
"100": {
"value": "#E1DBFB",
"type": "color"
},
"200": {
"value": "#C4B8F4",
"type": "color"
},
"300": {
"value": "#9B88E7",
"type": "color"
},
"400": {
"value": "#745CD6",
"type": "color"
},
"500": {
"value": "#5339BC",
"type": "color"
},
"600": {
"value": "#45338F",
"type": "color"
},
"700": {
"value": "#352A65",
"type": "color"
},
"800": {
"value": "#261F42",
"type": "color"
},
"900": {
"value": "#191529",
"type": "color"
}
}
}
}