Nearest named color: Egyptian Blue
#29239F
#29239F
Nearest named
Egyptian Blue
Family
Blue
Lightness
36.6%
Chroma
0.189
Hue angle
273.9°
Temperature
Cool
Contrast on white
11.44:1 · AAA
Contrast on black
1.62:1 · Fail
Web-safe
#333399
CSS oklch()
37% 0.19 274

#29239F is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #29239F

Not just a swatch — here's how #29239F works with other colors. Named schemes with #29239F in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Egyptian Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Egyptian Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Egyptian Blue.

Moody Editorial Color · 5 colors

Egyptian Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Egyptian Blue.

Coastal Morning Lead · 5 colors

Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.

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Color Lab

How #29239F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 14/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 25/100
Low
Firm and assertive — carries weight and contrast.
Depth 67/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 22/100
Low
Clean and current — no dusty, aged cast.
Luxury 63/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 73/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 57/100
Moderate
Workable accent with care around contrast.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 69/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #29239F

For UI
For branding
For interior
For fashion
People also use #29239F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.4:1. Use
Subtle surface Use #D2D1EE for cards and hover fills. Tint 80
Avoid beside #52239F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #29239F at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #29239F;
  --color-base-rgb: 41 35 159;
  --color-base-oklch: oklch(36.6% 0.189 273.9);
  --color-50: #F3F2FD;
  --color-100: #DEDDF8;
  --color-200: #BFBCF0;
  --color-300: #928EE1;
  --color-400: #6964CE;
  --color-500: #4842B3;
  --color-600: #3D3989;
  --color-700: #302E61;
  --color-800: #232140;
  --color-900: #171627;
  --color-on-base: #FFFFFF;
}