What color is #292970?

#292970 is a dark blue-violet. In RGB it is rgb(41, 41, 112), and in HSL hsl(240, 46%, 30%).

Is #292970 accessible as text?

On white, #292970 has a contrast ratio of 12.76:1 (passes WCAG AA for body text); on black it is 1.65:1 (fails). For text placed on #292970, use white for the best readability.

What is the closest Tailwind color to #292970?

The nearest Tailwind CSS token is indigo-900 (#312C85).

What colors go well with #292970?

#292970 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #707029. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #292970 below.

Is #292970 good for buttons?

#292970 works well for buttons and highlights, but use white text on #292970 — black text only reaches 1.65:1, below the 4.5:1 needed for normal-size labels.

Is #292970 the same as CSS midnightblue?

No — #292970 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color.

#292970 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #292970

Not just a swatch — here's how #292970 works with other colors. Named schemes with #292970 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #292970 Anchor #141210 Accent #DC9758 Secondary #262833 Surface #F3ECE3

Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #292970 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #1C0B39

Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.

Coastal Morning Lead · 5 colors

Lead #292970 Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #292970 Secondary #7F4534 Surface #EED7C2 Accent #365247 Anchor #582239

Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #292970 Secondary #545872 Support #9D9088 Ink #18140F

Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #292970 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 26/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 68/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 72/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 48/100

Moderate

Workable accent with care around contrast.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #292970

For UI

For branding

For interior

For fashion

People also use #292970 with

Lapis Lazuli Dark Slate Blue Dark Olive Green Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.8:1. Use

Subtle surface Use #CFCFE7 for cards and hover fills. Tint 80

Avoid beside #412970 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #292970 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #292970;
  --color-base-rgb: 41 41 112;
  --color-base-oklch: oklch(32.8% 0.120 277.5);
  --color-50: #F3F3FB;
  --color-100: #E1E1F5;
  --color-200: #C4C4E9;
  --color-300: #9A9AD5;
  --color-400: #7373BF;
  --color-500: #5252A3;
  --color-600: #44447E;
  --color-700: #35355A;
  --color-800: #25253C;
  --color-900: #181825;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  yale-blue: {
    50: '#F3F3FB',
    100: '#E1E1F5',
    200: '#C4C4E9',
    300: '#9A9AD5',
    400: '#7373BF',
    500: '#5252A3',
    600: '#44447E',
    700: '#35355A',
    800: '#25253C',
    900: '#181825',
  },
}

$base: #292970;
$base-ink: #FFFFFF;
$base-50: #F3F3FB;
$base-100: #E1E1F5;
$base-200: #C4C4E9;
$base-300: #9A9AD5;
$base-400: #7373BF;
$base-500: #5252A3;
$base-600: #44447E;
$base-700: #35355A;
$base-800: #25253C;
$base-900: #181825;
$base-hover: #212159;
$base-subtle: #B7B7DC;

{
    "color": {
        "base": {
            "value": "#292970",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F3FB",
                "type": "color"
            },
            "100": {
                "value": "#E1E1F5",
                "type": "color"
            },
            "200": {
                "value": "#C4C4E9",
                "type": "color"
            },
            "300": {
                "value": "#9A9AD5",
                "type": "color"
            },
            "400": {
                "value": "#7373BF",
                "type": "color"
            },
            "500": {
                "value": "#5252A3",
                "type": "color"
            },
            "600": {
                "value": "#44447E",
                "type": "color"
            },
            "700": {
                "value": "#35355A",
                "type": "color"
            },
            "800": {
                "value": "#25253C",
                "type": "color"
            },
            "900": {
                "value": "#181825",
                "type": "color"
            }
        }
    }
}