#294010 is a deep, temperate green. On the Color Lab it reads organic and grounded, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #294010 works with other colors. Named schemes with #294010 in its natural role, and a note on why the supporting colors balance it.
British Racing Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
British Racing Green plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
British Racing Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
British Racing Green carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
British Racing Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of British Racing Green carrying the quiet middle.
How #294010 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #294010 at work across the surfaces designers actually ship.
:root {
--color-base: #294010;
--color-base-rgb: 41 64 16;
--color-base-oklch: oklch(34.1% 0.078 131.4);
--color-50: #F8FCF2;
--color-100: #EBF8DE;
--color-200: #D7EFBE;
--color-300: #B9DE91;
--color-400: #9BCB67;
--color-500: #7CAF46;
--color-600: #62863C;
--color-700: #48602F;
--color-800: #313F22;
--color-900: #1F2716;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
british-racing-green: {
50: '#F8FCF2',
100: '#EBF8DE',
200: '#D7EFBE',
300: '#B9DE91',
400: '#9BCB67',
500: '#7CAF46',
600: '#62863C',
700: '#48602F',
800: '#313F22',
900: '#1F2716',
},
}
$base: #294010; $base-ink: #FFFFFF; $base-50: #F8FCF2; $base-100: #EBF8DE; $base-200: #D7EFBE; $base-300: #B9DE91; $base-400: #9BCB67; $base-500: #7CAF46; $base-600: #62863C; $base-700: #48602F; $base-800: #313F22; $base-900: #1F2716; $base-hover: #21340D; $base-subtle: #C0DCA1;
{
"color": {
"base": {
"value": "#294010",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8FCF2",
"type": "color"
},
"100": {
"value": "#EBF8DE",
"type": "color"
},
"200": {
"value": "#D7EFBE",
"type": "color"
},
"300": {
"value": "#B9DE91",
"type": "color"
},
"400": {
"value": "#9BCB67",
"type": "color"
},
"500": {
"value": "#7CAF46",
"type": "color"
},
"600": {
"value": "#62863C",
"type": "color"
},
"700": {
"value": "#48602F",
"type": "color"
},
"800": {
"value": "#313F22",
"type": "color"
},
"900": {
"value": "#1F2716",
"type": "color"
}
}
}
}