#29490A is a deep, temperate green. On the Color Lab it reads organic and grounded, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #29490A works with other colors. Named schemes with #29490A in its natural role, and a note on why the supporting colors balance it.
British Racing Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
British Racing Green carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
British Racing Green adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from British Racing Green.
British Racing Green plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
British Racing Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of British Racing Green carrying the quiet middle.
How #29490A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #29490A at work across the surfaces designers actually ship.
:root {
--color-base: #29490A;
--color-base-rgb: 41 73 10;
--color-base-oklch: oklch(36.7% 0.096 133.4);
--color-50: #F7FEF1;
--color-100: #EBFBDA;
--color-200: #D6F5B7;
--color-300: #B8E987;
--color-400: #99D85A;
--color-500: #7ABD37;
--color-600: #619032;
--color-700: #476629;
--color-800: #30431E;
--color-900: #1F2914;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
british-racing-green: {
50: '#F7FEF1',
100: '#EBFBDA',
200: '#D6F5B7',
300: '#B8E987',
400: '#99D85A',
500: '#7ABD37',
600: '#619032',
700: '#476629',
800: '#30431E',
900: '#1F2914',
},
}
$base: #29490A; $base-ink: #FFFFFF; $base-50: #F7FEF1; $base-100: #EBFBDA; $base-200: #D6F5B7; $base-300: #B8E987; $base-400: #99D85A; $base-500: #7ABD37; $base-600: #619032; $base-700: #476629; $base-800: #30431E; $base-900: #1F2914; $base-hover: #213908; $base-subtle: #BFE49A;
{
"color": {
"base": {
"value": "#29490A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7FEF1",
"type": "color"
},
"100": {
"value": "#EBFBDA",
"type": "color"
},
"200": {
"value": "#D6F5B7",
"type": "color"
},
"300": {
"value": "#B8E987",
"type": "color"
},
"400": {
"value": "#99D85A",
"type": "color"
},
"500": {
"value": "#7ABD37",
"type": "color"
},
"600": {
"value": "#619032",
"type": "color"
},
"700": {
"value": "#476629",
"type": "color"
},
"800": {
"value": "#30431E",
"type": "color"
},
"900": {
"value": "#1F2914",
"type": "color"
}
}
}
}