#294CCC is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #294CCC works with other colors. Named schemes with #294CCC in its natural role, and a note on why the supporting colors balance it.
Cerulean is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cerulean.
Cerulean opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cerulean sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cerulean is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerulean carrying the quiet middle.
Cerulean glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #294CCC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #294CCC at work across the surfaces designers actually ship.
:root {
--color-base: #294CCC;
--color-base-rgb: 41 76 204;
--color-base-oklch: oklch(47.7% 0.202 266.5);
--color-50: #F2F4FD;
--color-100: #DCE2F9;
--color-200: #BBC7F1;
--color-300: #8C9FE3;
--color-400: #627AD0;
--color-500: #3F59B5;
--color-600: #37498B;
--color-700: #2C3862;
--color-800: #202741;
--color-900: #161928;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cerulean: {
50: '#F2F4FD',
100: '#DCE2F9',
200: '#BBC7F1',
300: '#8C9FE3',
400: '#627AD0',
500: '#3F59B5',
600: '#37498B',
700: '#2C3862',
800: '#202741',
900: '#161928',
},
}
$base: #294CCC; $base-ink: #FFFFFF; $base-50: #F2F4FD; $base-100: #DCE2F9; $base-200: #BBC7F1; $base-300: #8C9FE3; $base-400: #627AD0; $base-500: #3F59B5; $base-600: #37498B; $base-700: #2C3862; $base-800: #202741; $base-900: #161928; $base-hover: #203DA4; $base-subtle: #C3CCEB;
{
"color": {
"base": {
"value": "#294CCC",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F4FD",
"type": "color"
},
"100": {
"value": "#DCE2F9",
"type": "color"
},
"200": {
"value": "#BBC7F1",
"type": "color"
},
"300": {
"value": "#8C9FE3",
"type": "color"
},
"400": {
"value": "#627AD0",
"type": "color"
},
"500": {
"value": "#3F59B5",
"type": "color"
},
"600": {
"value": "#37498B",
"type": "color"
},
"700": {
"value": "#2C3862",
"type": "color"
},
"800": {
"value": "#202741",
"type": "color"
},
"900": {
"value": "#161928",
"type": "color"
}
}
}
}