#294D64 is a mid-toned, cool blue. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #294D64 works with other colors. Named schemes with #294D64 in its natural role, and a note on why the supporting colors balance it.
Charcoal opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Charcoal keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Charcoal is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Charcoal.
Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.
How #294D64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #294D64 at work across the surfaces designers actually ship.
:root {
--color-base: #294D64;
--color-base-rgb: 41 77 100;
--color-base-oklch: oklch(40.4% 0.057 238.4);
--color-50: #F4F8FB;
--color-100: #E2EDF4;
--color-200: #C5DAE7;
--color-300: #9CBED3;
--color-400: #76A1BC;
--color-500: #55839F;
--color-600: #47677B;
--color-700: #364B58;
--color-800: #26333B;
--color-900: #192024;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
charcoal: {
50: '#F4F8FB',
100: '#E2EDF4',
200: '#C5DAE7',
300: '#9CBED3',
400: '#76A1BC',
500: '#55839F',
600: '#47677B',
700: '#364B58',
800: '#26333B',
900: '#192024',
},
}
$base: #294D64; $base-ink: #FFFFFF; $base-50: #F4F8FB; $base-100: #E2EDF4; $base-200: #C5DAE7; $base-300: #9CBED3; $base-400: #76A1BC; $base-500: #55839F; $base-600: #47677B; $base-700: #364B58; $base-800: #26333B; $base-900: #192024; $base-hover: #213F51; $base-subtle: #B6CCDA;
{
"color": {
"base": {
"value": "#294D64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F8FB",
"type": "color"
},
"100": {
"value": "#E2EDF4",
"type": "color"
},
"200": {
"value": "#C5DAE7",
"type": "color"
},
"300": {
"value": "#9CBED3",
"type": "color"
},
"400": {
"value": "#76A1BC",
"type": "color"
},
"500": {
"value": "#55839F",
"type": "color"
},
"600": {
"value": "#47677B",
"type": "color"
},
"700": {
"value": "#364B58",
"type": "color"
},
"800": {
"value": "#26333B",
"type": "color"
},
"900": {
"value": "#192024",
"type": "color"
}
}
}
}