#296994 is a mid-toned, cool blue. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #296994 works with other colors. Named schemes with #296994 in its natural role, and a note on why the supporting colors balance it.
Lapis Lazuli opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Lapis Lazuli is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Lapis Lazuli.
Lapis Lazuli plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Lapis Lazuli sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Lapis Lazuli is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lapis Lazuli carrying the quiet middle.
How #296994 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #296994 at work across the surfaces designers actually ship.
:root {
--color-base: #296994;
--color-base-rgb: 41 105 148;
--color-base-oklch: oklch(50.0% 0.094 241.7);
--color-50: #F3F8FC;
--color-100: #DEEDF7;
--color-200: #BFDBED;
--color-300: #93BFDC;
--color-400: #6AA2C8;
--color-500: #4884AD;
--color-600: #3D6884;
--color-700: #304C5E;
--color-800: #23333E;
--color-900: #172026;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
lapis-lazuli: {
50: '#F3F8FC',
100: '#DEEDF7',
200: '#BFDBED',
300: '#93BFDC',
400: '#6AA2C8',
500: '#4884AD',
600: '#3D6884',
700: '#304C5E',
800: '#23333E',
900: '#172026',
},
}
$base: #296994; $base-ink: #FFFFFF; $base-50: #F3F8FC; $base-100: #DEEDF7; $base-200: #BFDBED; $base-300: #93BFDC; $base-400: #6AA2C8; $base-500: #4884AD; $base-600: #3D6884; $base-700: #304C5E; $base-800: #23333E; $base-900: #172026; $base-hover: #205477; $base-subtle: #BAD3E4;
{
"color": {
"base": {
"value": "#296994",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F8FC",
"type": "color"
},
"100": {
"value": "#DEEDF7",
"type": "color"
},
"200": {
"value": "#BFDBED",
"type": "color"
},
"300": {
"value": "#93BFDC",
"type": "color"
},
"400": {
"value": "#6AA2C8",
"type": "color"
},
"500": {
"value": "#4884AD",
"type": "color"
},
"600": {
"value": "#3D6884",
"type": "color"
},
"700": {
"value": "#304C5E",
"type": "color"
},
"800": {
"value": "#23333E",
"type": "color"
},
"900": {
"value": "#172026",
"type": "color"
}
}
}
}