#29A413 is a mid-toned, temperate green. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #29A413 works with other colors. Named schemes with #29A413 in its natural role, and a note on why the supporting colors balance it.
Kelly Green is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Kelly Green.
Kelly Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Kelly Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
Kelly Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Kelly Green carrying the quiet middle.
Kelly Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
How #29A413 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #29A413 at work across the surfaces designers actually ship.
:root {
--color-base: #29A413;
--color-base-rgb: 41 164 19;
--color-base-oklch: oklch(62.8% 0.201 141.3);
--color-50: #F3FEF1;
--color-100: #DFFCDA;
--color-200: #C0F6B6;
--color-300: #94EB85;
--color-400: #6BDA58;
--color-500: #4AC035;
--color-600: #3E9230;
--color-700: #316728;
--color-800: #23431D;
--color-900: #172914;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
kelly-green: {
50: '#F3FEF1',
100: '#DFFCDA',
200: '#C0F6B6',
300: '#94EB85',
400: '#6BDA58',
500: '#4AC035',
600: '#3E9230',
700: '#316728',
800: '#23431D',
900: '#172914',
},
}
$base: #29A413; $base-ink: #141310; $base-50: #F3FEF1; $base-100: #DFFCDA; $base-200: #C0F6B6; $base-300: #94EB85; $base-400: #6BDA58; $base-500: #4AC035; $base-600: #3E9230; $base-700: #316728; $base-800: #23431D; $base-900: #172914; $base-hover: #21830F; $base-subtle: #B9EBB1;
{
"color": {
"base": {
"value": "#29A413",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F3FEF1",
"type": "color"
},
"100": {
"value": "#DFFCDA",
"type": "color"
},
"200": {
"value": "#C0F6B6",
"type": "color"
},
"300": {
"value": "#94EB85",
"type": "color"
},
"400": {
"value": "#6BDA58",
"type": "color"
},
"500": {
"value": "#4AC035",
"type": "color"
},
"600": {
"value": "#3E9230",
"type": "color"
},
"700": {
"value": "#316728",
"type": "color"
},
"800": {
"value": "#23431D",
"type": "color"
},
"900": {
"value": "#172914",
"type": "color"
}
}
}
}