Nearest named color: Azure
#2B7BFB
#2B7BFB
Nearest named
Azure
Family
Blue
Lightness
60.8%
Chroma
0.206
Hue angle
259.8°
Temperature
Cool
Contrast on white
3.94:1 · AA Large
Contrast on black
4.71:1 · AA
Web-safe
#3366FF
CSS oklch()
61% 0.21 260

#2B7BFB is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #2B7BFB

Not just a swatch — here's how #2B7BFB works with other colors. Named schemes with #2B7BFB in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Azure is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Azure.

Coastal Morning Lead · 5 colors

Azure opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Azure sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Azure is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Azure carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Azure glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #2B7BFB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 7/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 37/100
Low
Middle-weight — neither delicate nor heavy.
Depth 42/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 21/100
Low
Clean and current — no dusty, aged cast.
Luxury 42/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 80/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 76/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 18/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 60/100
Moderate
Prints close, with a slight loss of vibrancy.

Pairs with #2B7BFB

For UI
For branding
For interior
For fashion
People also use #2B7BFB with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.7:1. Use
Subtle surface Use #DBE6F8 for cards and hover fills. Tint 80
Avoid beside #2D37FB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #2B7BFB at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #2B7BFB;
  --color-base-rgb: 43 123 251;
  --color-base-oklch: oklch(60.8% 0.206 259.8);
  --color-50: #F0F6FE;
  --color-100: #D8E6FD;
  --color-200: #B1CDFC;
  --color-300: #7AA9F6;
  --color-400: #4A86E8;
  --color-500: #2667CF;
  --color-600: #25539D;
  --color-700: #213E6E;
  --color-800: #192B48;
  --color-900: #121C2C;
  --color-on-base: #141310;
}