#2CA40B is a mid-toned, temperate green. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #2CA40B works with other colors. Named schemes with #2CA40B in its natural role, and a note on why the supporting colors balance it.
Kelly Green is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Kelly Green.
Kelly Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Kelly Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
Kelly Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Kelly Green carrying the quiet middle.
Kelly Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
How #2CA40B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #2CA40B at work across the surfaces designers actually ship.
:root {
--color-base: #2CA40B;
--color-base-rgb: 44 164 11;
--color-base-oklch: oklch(62.9% 0.202 140.8);
--color-50: #F3FEF0;
--color-100: #E0FDD8;
--color-200: #C2FAB3;
--color-300: #98F07F;
--color-400: #70E151;
--color-500: #4FC72E;
--color-600: #42972B;
--color-700: #336B24;
--color-800: #25451C;
--color-900: #182A13;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
kelly-green: {
50: '#F3FEF0',
100: '#E0FDD8',
200: '#C2FAB3',
300: '#98F07F',
400: '#70E151',
500: '#4FC72E',
600: '#42972B',
700: '#336B24',
800: '#25451C',
900: '#182A13',
},
}
$base: #2CA40B; $base-ink: #141310; $base-50: #F3FEF0; $base-100: #E0FDD8; $base-200: #C2FAB3; $base-300: #98F07F; $base-400: #70E151; $base-500: #4FC72E; $base-600: #42972B; $base-700: #336B24; $base-800: #25451C; $base-900: #182A13; $base-hover: #238209; $base-subtle: #BAEEAB;
{
"color": {
"base": {
"value": "#2CA40B",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F3FEF0",
"type": "color"
},
"100": {
"value": "#E0FDD8",
"type": "color"
},
"200": {
"value": "#C2FAB3",
"type": "color"
},
"300": {
"value": "#98F07F",
"type": "color"
},
"400": {
"value": "#70E151",
"type": "color"
},
"500": {
"value": "#4FC72E",
"type": "color"
},
"600": {
"value": "#42972B",
"type": "color"
},
"700": {
"value": "#336B24",
"type": "color"
},
"800": {
"value": "#25451C",
"type": "color"
},
"900": {
"value": "#182A13",
"type": "color"
}
}
}
}