#2D0243 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #2D0243 works with other colors. Named schemes with #2D0243 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #2D0243 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #2D0243 at work across the surfaces designers actually ship.
:root {
--color-base: #2D0243;
--color-base-rgb: 45 2 67;
--color-base-oklch: oklch(23.1% 0.112 310.0);
--color-50: #FAF0FE;
--color-100: #F1D8FD;
--color-200: #E3B1FC;
--color-300: #CC7BF4;
--color-400: #B34BE7;
--color-500: #9628CD;
--color-600: #74269B;
--color-700: #54216D;
--color-800: #381A47;
--color-900: #23122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FAF0FE',
100: '#F1D8FD',
200: '#E3B1FC',
300: '#CC7BF4',
400: '#B34BE7',
500: '#9628CD',
600: '#74269B',
700: '#54216D',
800: '#381A47',
900: '#23122B',
},
}
$base: #2D0243; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F1D8FD; $base-200: #E3B1FC; $base-300: #CC7BF4; $base-400: #B34BE7; $base-500: #9628CD; $base-600: #74269B; $base-700: #54216D; $base-800: #381A47; $base-900: #23122B; $base-hover: #260237; $base-subtle: #CD8EEC;
{
"color": {
"base": {
"value": "#2D0243",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F1D8FD",
"type": "color"
},
"200": {
"value": "#E3B1FC",
"type": "color"
},
"300": {
"value": "#CC7BF4",
"type": "color"
},
"400": {
"value": "#B34BE7",
"type": "color"
},
"500": {
"value": "#9628CD",
"type": "color"
},
"600": {
"value": "#74269B",
"type": "color"
},
"700": {
"value": "#54216D",
"type": "color"
},
"800": {
"value": "#381A47",
"type": "color"
},
"900": {
"value": "#23122B",
"type": "color"
}
}
}
}