#2E0941 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #2E0941 works with other colors. Named schemes with #2E0941 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #2E0941 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #2E0941 at work across the surfaces designers actually ship.
:root {
--color-base: #2E0941;
--color-base-rgb: 46 9 65;
--color-base-oklch: oklch(23.9% 0.101 311.0);
--color-50: #F9F1FE;
--color-100: #F0DAFB;
--color-200: #E0B7F5;
--color-300: #C887E9;
--color-400: #AE5AD8;
--color-500: #9137BD;
--color-600: #713290;
--color-700: #522966;
--color-800: #371E43;
--color-900: #221429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F1FE',
100: '#F0DAFB',
200: '#E0B7F5',
300: '#C887E9',
400: '#AE5AD8',
500: '#9137BD',
600: '#713290',
700: '#522966',
800: '#371E43',
900: '#221429',
},
}
$base: #2E0941; $base-ink: #FFFFFF; $base-50: #F9F1FE; $base-100: #F0DAFB; $base-200: #E0B7F5; $base-300: #C887E9; $base-400: #AE5AD8; $base-500: #9137BD; $base-600: #713290; $base-700: #522966; $base-800: #371E43; $base-900: #221429; $base-hover: #260736; $base-subtle: #CA98E4;
{
"color": {
"base": {
"value": "#2E0941",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F1FE",
"type": "color"
},
"100": {
"value": "#F0DAFB",
"type": "color"
},
"200": {
"value": "#E0B7F5",
"type": "color"
},
"300": {
"value": "#C887E9",
"type": "color"
},
"400": {
"value": "#AE5AD8",
"type": "color"
},
"500": {
"value": "#9137BD",
"type": "color"
},
"600": {
"value": "#713290",
"type": "color"
},
"700": {
"value": "#522966",
"type": "color"
},
"800": {
"value": "#371E43",
"type": "color"
},
"900": {
"value": "#221429",
"type": "color"
}
}
}
}