What color is #300020?

#300020 is a very dark, vivid magenta. In RGB it is rgb(48, 0, 32), and in HSL hsl(320, 100%, 9%).

Is #300020 accessible as text?

On white, #300020 has a contrast ratio of 18.32:1 (passes WCAG AA for body text); on black it is 1.15:1 (fails). For text placed on #300020, use white for the best readability.

What is the closest Tailwind color to #300020?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #300020?

#300020 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #002E0F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #300020 below.

Is #300020 good for buttons?

#300020 works well for buttons and highlights, but use white text on #300020 — black text only reaches 1.15:1, below the 4.5:1 needed for normal-size labels.

Is #300020 the same as CSS midnightblue?

No — #300020 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#300020 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #300020

Not just a swatch — here's how #300020 works with other colors. Named schemes with #300020 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #300020 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #300020 Secondary #B96030 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #300020 Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #300020 Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #300020 Secondary #45333D Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #300020 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 20/100

Very low

Firm and assertive — carries weight and contrast.

Depth 78/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 11/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 14/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 45/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #300020

For UI

For branding

For interior

For fashion

People also use #300020 with

Russian Violet Oxblood Graphite Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.3:1. Use

Subtle surface Use #F2AFDC for cards and hover fills. Tint 80

Avoid beside #2E000F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #300020 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

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Export

:root {
  --color-base: #300020;
  --color-base-rgb: 48 0 32;
  --color-base-oklch: oklch(20.6% 0.087 345.3);
  --color-50: #FEF0FA;
  --color-100: #FDD8F1;
  --color-200: #FCB1E3;
  --color-300: #F877CD;
  --color-400: #EC46B5;
  --color-500: #D22298;
  --color-600: #9F2376;
  --color-700: #701F55;
  --color-800: #481838;
  --color-900: #2C1123;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FA',
    100: '#FDD8F1',
    200: '#FCB1E3',
    300: '#F877CD',
    400: '#EC46B5',
    500: '#D22298',
    600: '#9F2376',
    700: '#701F55',
    800: '#481838',
    900: '#2C1123',
  },
}

$base: #300020;
$base-ink: #FFFFFF;
$base-50: #FEF0FA;
$base-100: #FDD8F1;
$base-200: #FCB1E3;
$base-300: #F877CD;
$base-400: #EC46B5;
$base-500: #D22298;
$base-600: #9F2376;
$base-700: #701F55;
$base-800: #481838;
$base-900: #2C1123;
$base-hover: #250018;
$base-subtle: #EE84CB;

{
    "color": {
        "base": {
            "value": "#300020",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FA",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F1",
                "type": "color"
            },
            "200": {
                "value": "#FCB1E3",
                "type": "color"
            },
            "300": {
                "value": "#F877CD",
                "type": "color"
            },
            "400": {
                "value": "#EC46B5",
                "type": "color"
            },
            "500": {
                "value": "#D22298",
                "type": "color"
            },
            "600": {
                "value": "#9F2376",
                "type": "color"
            },
            "700": {
                "value": "#701F55",
                "type": "color"
            },
            "800": {
                "value": "#481838",
                "type": "color"
            },
            "900": {
                "value": "#2C1123",
                "type": "color"
            }
        }
    }
}

Palettes built on #300020

Color Lab

Pairs with #300020

UI roles & guardrails

In real applications

Scales

Every model

Export