#30004D is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #30004D works with other colors. Named schemes with #30004D in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #30004D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #30004D at work across the surfaces designers actually ship.
:root {
--color-base: #30004D;
--color-base-rgb: 48 0 77;
--color-base-oklch: oklch(24.4% 0.125 306.8);
--color-50: #F9F0FE;
--color-100: #EFD8FD;
--color-200: #DFB1FC;
--color-300: #C777F8;
--color-400: #AC46EC;
--color-500: #8F22D2;
--color-600: #6F239F;
--color-700: #511F70;
--color-800: #361848;
--color-900: #22112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F0FE',
100: '#EFD8FD',
200: '#DFB1FC',
300: '#C777F8',
400: '#AC46EC',
500: '#8F22D2',
600: '#6F239F',
700: '#511F70',
800: '#361848',
900: '#22112C',
},
}
$base: #30004D; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #EFD8FD; $base-200: #DFB1FC; $base-300: #C777F8; $base-400: #AC46EC; $base-500: #8F22D2; $base-600: #6F239F; $base-700: #511F70; $base-800: #361848; $base-900: #22112C; $base-hover: #26003D; $base-subtle: #CA8DEF;
{
"color": {
"base": {
"value": "#30004D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#EFD8FD",
"type": "color"
},
"200": {
"value": "#DFB1FC",
"type": "color"
},
"300": {
"value": "#C777F8",
"type": "color"
},
"400": {
"value": "#AC46EC",
"type": "color"
},
"500": {
"value": "#8F22D2",
"type": "color"
},
"600": {
"value": "#6F239F",
"type": "color"
},
"700": {
"value": "#511F70",
"type": "color"
},
"800": {
"value": "#361848",
"type": "color"
},
"900": {
"value": "#22112C",
"type": "color"
}
}
}
}