#300321 is a deep, warm rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #300321 works with other colors. Named schemes with #300321 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #300321 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #300321 at work across the surfaces designers actually ship.
:root {
--color-base: #300321;
--color-base-rgb: 48 3 33;
--color-base-oklch: oklch(21.1% 0.082 344.8);
--color-50: #FEF0FA;
--color-100: #FDD8F1;
--color-200: #FAB2E2;
--color-300: #F07FCB;
--color-400: #E250B1;
--color-500: #C82D94;
--color-600: #982A73;
--color-700: #6B2453;
--color-800: #461B38;
--color-900: #2B1323;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FEF0FA',
100: '#FDD8F1',
200: '#FAB2E2',
300: '#F07FCB',
400: '#E250B1',
500: '#C82D94',
600: '#982A73',
700: '#6B2453',
800: '#461B38',
900: '#2B1323',
},
}
$base: #300321; $base-ink: #FFFFFF; $base-50: #FEF0FA; $base-100: #FDD8F1; $base-200: #FAB2E2; $base-300: #F07FCB; $base-400: #E250B1; $base-500: #C82D94; $base-600: #982A73; $base-700: #6B2453; $base-800: #461B38; $base-900: #2B1323; $base-hover: #26021A; $base-subtle: #E88CC9;
{
"color": {
"base": {
"value": "#300321",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FA",
"type": "color"
},
"100": {
"value": "#FDD8F1",
"type": "color"
},
"200": {
"value": "#FAB2E2",
"type": "color"
},
"300": {
"value": "#F07FCB",
"type": "color"
},
"400": {
"value": "#E250B1",
"type": "color"
},
"500": {
"value": "#C82D94",
"type": "color"
},
"600": {
"value": "#982A73",
"type": "color"
},
"700": {
"value": "#6B2453",
"type": "color"
},
"800": {
"value": "#461B38",
"type": "color"
},
"900": {
"value": "#2B1323",
"type": "color"
}
}
}
}