What color is #300910?

#300910 is a very dark red. In RGB it is rgb(48, 9, 16), and in HSL hsl(349, 68%, 11%).

Is #300910 accessible as text?

On white, #300910 has a contrast ratio of 17.91:1 (passes WCAG AA for body text); on black it is 1.17:1 (fails). For text placed on #300910, use white for the best readability.

What is the closest Tailwind color to #300910?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #300910?

#300910 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #092F28. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #300910 below.

Is #300910 good for buttons?

#300910 works well for buttons and highlights, but use white text on #300910 — black text only reaches 1.17:1, below the 4.5:1 needed for normal-size labels.

Is #300910 the same as CSS midnightblue?

No — #300910 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#300910 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #300910

Not just a swatch — here's how #300910 works with other colors. Named schemes with #300910 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #300910 Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #300910 Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #300910 Surface #E4CDA8 Secondary #B27859 Accent #99966C Anchor #3F2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #300910 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #300910 Secondary #463738 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #300910 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 65/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 46/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 24/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 14/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 52/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #300910

For UI

For branding

For interior

For fashion

People also use #300910 with

Tyrian Purple Graphite Sacramento Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.9:1. Use

Subtle surface Use #E8BBC4 for cards and hover fills. Tint 80

Avoid beside #2F0F09 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #300910 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #300910;
  --color-base-rgb: 48 9 16;
  --color-base-oklch: oklch(21.3% 0.063 13.8);
  --color-50: #FDF2F4;
  --color-100: #F9DCE1;
  --color-200: #F2BBC5;
  --color-300: #E38C9C;
  --color-400: #D16175;
  --color-500: #B63F54;
  --color-600: #8B3746;
  --color-700: #632C36;
  --color-800: #412026;
  --color-900: #281519;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FDF2F4',
    100: '#F9DCE1',
    200: '#F2BBC5',
    300: '#E38C9C',
    400: '#D16175',
    500: '#B63F54',
    600: '#8B3746',
    700: '#632C36',
    800: '#412026',
    900: '#281519',
  },
}

$base: #300910;
$base-ink: #FFFFFF;
$base-50: #FDF2F4;
$base-100: #F9DCE1;
$base-200: #F2BBC5;
$base-300: #E38C9C;
$base-400: #D16175;
$base-500: #B63F54;
$base-600: #8B3746;
$base-700: #632C36;
$base-800: #412026;
$base-900: #281519;
$base-hover: #26070D;
$base-subtle: #DE98A5;

{
    "color": {
        "base": {
            "value": "#300910",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F4",
                "type": "color"
            },
            "100": {
                "value": "#F9DCE1",
                "type": "color"
            },
            "200": {
                "value": "#F2BBC5",
                "type": "color"
            },
            "300": {
                "value": "#E38C9C",
                "type": "color"
            },
            "400": {
                "value": "#D16175",
                "type": "color"
            },
            "500": {
                "value": "#B63F54",
                "type": "color"
            },
            "600": {
                "value": "#8B3746",
                "type": "color"
            },
            "700": {
                "value": "#632C36",
                "type": "color"
            },
            "800": {
                "value": "#412026",
                "type": "color"
            },
            "900": {
                "value": "#281519",
                "type": "color"
            }
        }
    }
}

Palettes built on #300910

Color Lab

Pairs with #300910

UI roles & guardrails

In real applications

Scales

Every model

Export