#300CC0 is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #300CC0 works with other colors. Named schemes with #300CC0 in its natural role, and a note on why the supporting colors balance it.
Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.
Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.
Medium Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #300CC0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #300CC0 at work across the surfaces designers actually ship.
:root {
--color-base: #300CC0;
--color-base-rgb: 48 12 192;
--color-base-oklch: oklch(39.0% 0.238 274.4);
--color-50: #F3F0FE;
--color-100: #DFD8FD;
--color-200: #C1B2FA;
--color-300: #967FF0;
--color-400: #6D50E2;
--color-500: #4C2DC8;
--color-600: #402A98;
--color-700: #32246B;
--color-800: #241B46;
--color-900: #17132B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-blue: {
50: '#F3F0FE',
100: '#DFD8FD',
200: '#C1B2FA',
300: '#967FF0',
400: '#6D50E2',
500: '#4C2DC8',
600: '#402A98',
700: '#32246B',
800: '#241B46',
900: '#17132B',
},
}
$base: #300CC0; $base-ink: #FFFFFF; $base-50: #F3F0FE; $base-100: #DFD8FD; $base-200: #C1B2FA; $base-300: #967FF0; $base-400: #6D50E2; $base-500: #4C2DC8; $base-600: #402A98; $base-700: #32246B; $base-800: #241B46; $base-900: #17132B; $base-hover: #270A99; $base-subtle: #BFB2F0;
{
"color": {
"base": {
"value": "#300CC0",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F0FE",
"type": "color"
},
"100": {
"value": "#DFD8FD",
"type": "color"
},
"200": {
"value": "#C1B2FA",
"type": "color"
},
"300": {
"value": "#967FF0",
"type": "color"
},
"400": {
"value": "#6D50E2",
"type": "color"
},
"500": {
"value": "#4C2DC8",
"type": "color"
},
"600": {
"value": "#402A98",
"type": "color"
},
"700": {
"value": "#32246B",
"type": "color"
},
"800": {
"value": "#241B46",
"type": "color"
},
"900": {
"value": "#17132B",
"type": "color"
}
}
}
}