What color is #301034?

#301034 is a very dark purple. In RGB it is rgb(48, 16, 52), and in HSL hsl(293, 53%, 13%).

Is #301034 accessible as text?

On white, #301034 has a contrast ratio of 16.81:1 (passes WCAG AA for body text); on black it is 1.25:1 (fails). For text placed on #301034, use white for the best readability.

What is the closest Tailwind color to #301034?

The nearest Tailwind CSS token is mauve-800 (#2A212C).

What colors go well with #301034?

#301034 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #143310. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #301034 below.

Is #301034 good for buttons?

#301034 works well for buttons and highlights, but use white text on #301034 — black text only reaches 1.25:1, below the 4.5:1 needed for normal-size labels.

Is #301034 the same as CSS midnightblue?

No — #301034 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#301034 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #301034

Not just a swatch — here's how #301034 works with other colors. Named schemes with #301034 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #301034 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #301034 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #301034 Anchor #141210 Accent #D79A53 Secondary #2E262F Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #301034 Secondary #4A3E4B Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #301034 Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #301034 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 29/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 20/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 46/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #301034

For UI

For branding

For interior

For fashion

People also use #301034 with

Russian Violet Graphite Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.8:1. Use

Subtle surface Use #E0C2E4 for cards and hover fills. Tint 80

Avoid beside #33102B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #301034 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #301034;
  --color-base-rgb: 48 16 52;
  --color-base-oklch: oklch(24.1% 0.076 323.1);
  --color-50: #FBF3FC;
  --color-100: #F3DFF6;
  --color-200: #E7C1EC;
  --color-300: #D295DA;
  --color-400: #BB6DC5;
  --color-500: #9E4CA9;
  --color-600: #7A4082;
  --color-700: #58325D;
  --color-800: #3A243D;
  --color-900: #241726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FBF3FC',
    100: '#F3DFF6',
    200: '#E7C1EC',
    300: '#D295DA',
    400: '#BB6DC5',
    500: '#9E4CA9',
    600: '#7A4082',
    700: '#58325D',
    800: '#3A243D',
    900: '#241726',
  },
}

$base: #301034;
$base-ink: #FFFFFF;
$base-50: #FBF3FC;
$base-100: #F3DFF6;
$base-200: #E7C1EC;
$base-300: #D295DA;
$base-400: #BB6DC5;
$base-500: #9E4CA9;
$base-600: #7A4082;
$base-700: #58325D;
$base-800: #3A243D;
$base-900: #241726;
$base-hover: #250C29;
$base-subtle: #D1A2D7;

{
    "color": {
        "base": {
            "value": "#301034",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3FC",
                "type": "color"
            },
            "100": {
                "value": "#F3DFF6",
                "type": "color"
            },
            "200": {
                "value": "#E7C1EC",
                "type": "color"
            },
            "300": {
                "value": "#D295DA",
                "type": "color"
            },
            "400": {
                "value": "#BB6DC5",
                "type": "color"
            },
            "500": {
                "value": "#9E4CA9",
                "type": "color"
            },
            "600": {
                "value": "#7A4082",
                "type": "color"
            },
            "700": {
                "value": "#58325D",
                "type": "color"
            },
            "800": {
                "value": "#3A243D",
                "type": "color"
            },
            "900": {
                "value": "#241726",
                "type": "color"
            }
        }
    }
}