#30103E is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #30103E works with other colors. Named schemes with #30103E in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #30103E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #30103E at work across the surfaces designers actually ship.
:root {
--color-base: #30103E;
--color-base-rgb: 48 16 62;
--color-base-oklch: oklch(24.9% 0.088 313.9);
--color-50: #F9F2FC;
--color-100: #F0DEF7;
--color-200: #E0BEEE;
--color-300: #C792DE;
--color-400: #AD68CA;
--color-500: #8F46AE;
--color-600: #703C86;
--color-700: #51305F;
--color-800: #36223F;
--color-900: #221727;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F2FC',
100: '#F0DEF7',
200: '#E0BEEE',
300: '#C792DE',
400: '#AD68CA',
500: '#8F46AE',
600: '#703C86',
700: '#51305F',
800: '#36223F',
900: '#221727',
},
}
$base: #30103E; $base-ink: #FFFFFF; $base-50: #F9F2FC; $base-100: #F0DEF7; $base-200: #E0BEEE; $base-300: #C792DE; $base-400: #AD68CA; $base-500: #8F46AE; $base-600: #703C86; $base-700: #51305F; $base-800: #36223F; $base-900: #221727; $base-hover: #260D31; $base-subtle: #CAA1DB;
{
"color": {
"base": {
"value": "#30103E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FC",
"type": "color"
},
"100": {
"value": "#F0DEF7",
"type": "color"
},
"200": {
"value": "#E0BEEE",
"type": "color"
},
"300": {
"value": "#C792DE",
"type": "color"
},
"400": {
"value": "#AD68CA",
"type": "color"
},
"500": {
"value": "#8F46AE",
"type": "color"
},
"600": {
"value": "#703C86",
"type": "color"
},
"700": {
"value": "#51305F",
"type": "color"
},
"800": {
"value": "#36223F",
"type": "color"
},
"900": {
"value": "#221727",
"type": "color"
}
}
}
}