What color is #301043?

#301043 is a very dark violet. In RGB it is rgb(48, 16, 67), and in HSL hsl(278, 61%, 16%).

Is #301043 accessible as text?

On white, #301043 has a contrast ratio of 16.40:1 (passes WCAG AA for body text); on black it is 1.28:1 (fails). For text placed on #301043, use white for the best readability.

What is the closest Tailwind color to #301043?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #301043?

#301043 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #224210. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #301043 below.

Is #301043 good for buttons?

#301043 works well for buttons and highlights, but use white text on #301043 — black text only reaches 1.28:1, below the 4.5:1 needed for normal-size labels.

Is #301043 the same as CSS midnightblue?

No — #301043 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#301043 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #301043

Not just a swatch — here's how #301043 works with other colors. Named schemes with #301043 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #301043 Anchor #141210 Accent #D99954 Secondary #2C2630 Surface #F3EDE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #301043 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #140015

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Lead #301043 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #301043 Secondary #7E4630 Surface #EDD8C1 Accent #355249 Anchor #592236

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #301043 Secondary #4B4153 Support #9C9088 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #301043 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 24/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 40/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #301043

For UI

For branding

For interior

For fashion

People also use #301043 with

Midnight Blue Deep Purple British Racing Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.4:1. Use

Subtle surface Use #D9C1E7 for cards and hover fills. Tint 80

Avoid beside #401042 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #301043 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #301043;
  --color-base-rgb: 48 16 67;
  --color-base-oklch: oklch(25.3% 0.094 310.1);
  --color-50: #F9F2FC;
  --color-100: #EEDDF8;
  --color-200: #DDBDEF;
  --color-300: #C290DF;
  --color-400: #A667CB;
  --color-500: #8945B0;
  --color-600: #6B3B87;
  --color-700: #4E2F60;
  --color-800: #34223F;
  --color-900: #211627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#F9F2FC',
    100: '#EEDDF8',
    200: '#DDBDEF',
    300: '#C290DF',
    400: '#A667CB',
    500: '#8945B0',
    600: '#6B3B87',
    700: '#4E2F60',
    800: '#34223F',
    900: '#211627',
  },
}

$base: #301043;
$base-ink: #FFFFFF;
$base-50: #F9F2FC;
$base-100: #EEDDF8;
$base-200: #DDBDEF;
$base-300: #C290DF;
$base-400: #A667CB;
$base-500: #8945B0;
$base-600: #6B3B87;
$base-700: #4E2F60;
$base-800: #34223F;
$base-900: #211627;
$base-hover: #260D35;
$base-subtle: #C7A1DD;

{
    "color": {
        "base": {
            "value": "#301043",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F2FC",
                "type": "color"
            },
            "100": {
                "value": "#EEDDF8",
                "type": "color"
            },
            "200": {
                "value": "#DDBDEF",
                "type": "color"
            },
            "300": {
                "value": "#C290DF",
                "type": "color"
            },
            "400": {
                "value": "#A667CB",
                "type": "color"
            },
            "500": {
                "value": "#8945B0",
                "type": "color"
            },
            "600": {
                "value": "#6B3B87",
                "type": "color"
            },
            "700": {
                "value": "#4E2F60",
                "type": "color"
            },
            "800": {
                "value": "#34223F",
                "type": "color"
            },
            "900": {
                "value": "#211627",
                "type": "color"
            }
        }
    }
}