What color is #301337?

#301337 is a very dark purple. In RGB it is rgb(48, 19, 55), and in HSL hsl(288, 49%, 15%).

Is #301337 accessible as text?

On white, #301337 has a contrast ratio of 16.48:1 (passes WCAG AA for body text); on black it is 1.27:1 (fails). For text placed on #301337, use white for the best readability.

What is the closest Tailwind color to #301337?

The nearest Tailwind CSS token is mauve-800 (#2A212C).

What colors go well with #301337?

#301337 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1B3914. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #301337 below.

Is #301337 good for buttons?

#301337 works well for buttons and highlights, but use white text on #301337 — black text only reaches 1.27:1, below the 4.5:1 needed for normal-size labels.

Is #301337 the same as CSS midnightblue?

No — #301337 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#301337 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #301337

Not just a swatch — here's how #301337 works with other colors. Named schemes with #301337 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #301337 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #301337 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #301337 Anchor #141210 Accent #D89953 Secondary #2D262F Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #301337 Secondary #4B404D Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #301337 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #301337 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 29/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 21/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 46/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #301337

For UI

For branding

For interior

For fashion

People also use #301337 with

Russian Violet Deep Purple Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.5:1. Use

Subtle surface Use #DDC4E3 for cards and hover fills. Tint 80

Avoid beside #391434 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #301337 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #301337;
  --color-base-rgb: 48 19 55;
  --color-base-oklch: oklch(24.8% 0.074 319.5);
  --color-50: #FAF3FB;
  --color-100: #F1E0F5;
  --color-200: #E2C2EA;
  --color-300: #CB98D7;
  --color-400: #B170C2;
  --color-500: #944FA6;
  --color-600: #73427F;
  --color-700: #53345B;
  --color-800: #38253C;
  --color-900: #231825;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FAF3FB',
    100: '#F1E0F5',
    200: '#E2C2EA',
    300: '#CB98D7',
    400: '#B170C2',
    500: '#944FA6',
    600: '#73427F',
    700: '#53345B',
    800: '#38253C',
    900: '#231825',
  },
}

$base: #301337;
$base-ink: #FFFFFF;
$base-50: #FAF3FB;
$base-100: #F1E0F5;
$base-200: #E2C2EA;
$base-300: #CB98D7;
$base-400: #B170C2;
$base-500: #944FA6;
$base-600: #73427F;
$base-700: #53345B;
$base-800: #38253C;
$base-900: #231825;
$base-hover: #28102E;
$base-subtle: #CDA6D6;

{
    "color": {
        "base": {
            "value": "#301337",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF3FB",
                "type": "color"
            },
            "100": {
                "value": "#F1E0F5",
                "type": "color"
            },
            "200": {
                "value": "#E2C2EA",
                "type": "color"
            },
            "300": {
                "value": "#CB98D7",
                "type": "color"
            },
            "400": {
                "value": "#B170C2",
                "type": "color"
            },
            "500": {
                "value": "#944FA6",
                "type": "color"
            },
            "600": {
                "value": "#73427F",
                "type": "color"
            },
            "700": {
                "value": "#53345B",
                "type": "color"
            },
            "800": {
                "value": "#38253C",
                "type": "color"
            },
            "900": {
                "value": "#231825",
                "type": "color"
            }
        }
    }
}