#301366 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #301366 works with other colors. Named schemes with #301366 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #301366 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #301366 at work across the surfaces designers actually ship.
:root {
--color-base: #301366;
--color-base-rgb: 48 19 102;
--color-base-oklch: oklch(29.0% 0.133 291.7);
--color-50: #F6F2FD;
--color-100: #E6DCF9;
--color-200: #CEBAF2;
--color-300: #AA8BE4;
--color-400: #8860D2;
--color-500: #683EB7;
--color-600: #54368C;
--color-700: #3F2C63;
--color-800: #2B2041;
--color-900: #1C1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F6F2FD',
100: '#E6DCF9',
200: '#CEBAF2',
300: '#AA8BE4',
400: '#8860D2',
500: '#683EB7',
600: '#54368C',
700: '#3F2C63',
800: '#2B2041',
900: '#1C1528',
},
}
$base: #301366; $base-ink: #FFFFFF; $base-50: #F6F2FD; $base-100: #E6DCF9; $base-200: #CEBAF2; $base-300: #AA8BE4; $base-400: #8860D2; $base-500: #683EB7; $base-600: #54368C; $base-700: #3F2C63; $base-800: #2B2041; $base-900: #1C1528; $base-hover: #270F53; $base-subtle: #BCA6E3;
{
"color": {
"base": {
"value": "#301366",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F2FD",
"type": "color"
},
"100": {
"value": "#E6DCF9",
"type": "color"
},
"200": {
"value": "#CEBAF2",
"type": "color"
},
"300": {
"value": "#AA8BE4",
"type": "color"
},
"400": {
"value": "#8860D2",
"type": "color"
},
"500": {
"value": "#683EB7",
"type": "color"
},
"600": {
"value": "#54368C",
"type": "color"
},
"700": {
"value": "#3F2C63",
"type": "color"
},
"800": {
"value": "#2B2041",
"type": "color"
},
"900": {
"value": "#1C1528",
"type": "color"
}
}
}
}