What color is #301402?

#301402 is a very dark, vivid red-orange. In RGB it is rgb(48, 20, 2), and in HSL hsl(23, 92%, 10%).

Is #301402 accessible as text?

On white, #301402 has a contrast ratio of 17.12:1 (passes WCAG AA for body text); on black it is 1.23:1 (fails). For text placed on #301402, use white for the best readability.

What is the closest Tailwind color to #301402?

The nearest Tailwind CSS token is orange-950 (#441306).

What colors go well with #301402?

#301402 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #021F31. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #301402 below.

Is #301402 good for buttons?

#301402 works well for buttons and highlights, but use white text on #301402 — black text only reaches 1.23:1, below the 4.5:1 needed for normal-size labels.

Is #301402 the same as CSS maroon?

No — #301402 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#301402 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #301402

Not just a swatch — here's how #301402 works with other colors. Named schemes with #301402 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #301402 Secondary #B5651E Accent #747844 Surface #F4ECDD Anchor #3B2A20

This palette keeps Graphite as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #301402 Secondary #7A4A24 Surface #E9D9C0 Accent #41503B Anchor #5B222B

Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #301402 Surface #E2CEA8 Secondary #B07A55 Accent #95986E Anchor #3E2C20

Graphite holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #301402 Surface #F0E9DC Highlight #F6F1E7 Secondary #BAAF9F Ink #2B2723

Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #301402 Secondary #483D36 Support #9A9186 Ink #17140F

Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #301402 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 72/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 21/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 15/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 54/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 94/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #301402

For UI

For branding

For interior

For fashion

People also use #301402 with

Rosewood Bistre Graphite Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.1:1. Use

Subtle surface Use #F0CAB3 for cards and hover fills. Tint 80

Avoid beside #312402 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #301402 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #301402;
  --color-base-rgb: 48 20 2;
  --color-base-oklch: oklch(22.9% 0.055 52.3);
  --color-50: #FEF6F0;
  --color-100: #FDE6D8;
  --color-200: #FCCDB1;
  --color-300: #F3AA7C;
  --color-400: #E5874D;
  --color-500: #CB6829;
  --color-600: #9A5428;
  --color-700: #6D3F22;
  --color-800: #472B1A;
  --color-900: #2B1C12;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  graphite: {
    50: '#FEF6F0',
    100: '#FDE6D8',
    200: '#FCCDB1',
    300: '#F3AA7C',
    400: '#E5874D',
    500: '#CB6829',
    600: '#9A5428',
    700: '#6D3F22',
    800: '#472B1A',
    900: '#2B1C12',
  },
}

$base: #301402;
$base-ink: #FFFFFF;
$base-50: #FEF6F0;
$base-100: #FDE6D8;
$base-200: #FCCDB1;
$base-300: #F3AA7C;
$base-400: #E5874D;
$base-500: #CB6829;
$base-600: #9A5428;
$base-700: #6D3F22;
$base-800: #472B1A;
$base-900: #2B1C12;
$base-hover: #271002;
$base-subtle: #EAAF8A;

{
    "color": {
        "base": {
            "value": "#301402",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF6F0",
                "type": "color"
            },
            "100": {
                "value": "#FDE6D8",
                "type": "color"
            },
            "200": {
                "value": "#FCCDB1",
                "type": "color"
            },
            "300": {
                "value": "#F3AA7C",
                "type": "color"
            },
            "400": {
                "value": "#E5874D",
                "type": "color"
            },
            "500": {
                "value": "#CB6829",
                "type": "color"
            },
            "600": {
                "value": "#9A5428",
                "type": "color"
            },
            "700": {
                "value": "#6D3F22",
                "type": "color"
            },
            "800": {
                "value": "#472B1A",
                "type": "color"
            },
            "900": {
                "value": "#2B1C12",
                "type": "color"
            }
        }
    }
}

Palettes built on #301402

Color Lab

Pairs with #301402

UI roles & guardrails

In real applications

Scales

Every model

Export