What color is #301593?

#301593 is a dark, vivid indigo. In RGB it is rgb(48, 21, 147), and in HSL hsl(253, 75%, 33%).

Is #301593 accessible as text?

On white, #301593 has a contrast ratio of 12.69:1 (passes WCAG AA for body text); on black it is 1.65:1 (fails). For text placed on #301593, use white for the best readability.

What is the closest Tailwind color to #301593?

The nearest Tailwind CSS token is indigo-900 (#312C85).

What colors go well with #301593?

#301593 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #789315. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #301593 below.

Is #301593 good for buttons?

#301593 works well for buttons and highlights, but use white text on #301593 — black text only reaches 1.65:1, below the 4.5:1 needed for normal-size labels.

Is #301593 the same as CSS indigo?

No — #301593 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#301593 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #301593

Not just a swatch — here's how #301593 works with other colors. Named schemes with #301593 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #301593 Anchor #141210 Accent #DB9758 Secondary #272833 Surface #F3ECE3

Zaffre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #301593 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #25004D

Zaffre adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Zaffre.

Coastal Morning Lead · 5 colors

Lead #301593 Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Zaffre opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #301593 Secondary #7F4534 Surface #EDD7C2 Accent #365247 Anchor #582238

Zaffre plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #301593 Secondary #575A82 Support #9D9088 Ink #18140F

Zaffre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Zaffre carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #301593 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 18/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 22/100

Low

Clean and current — no dusty, aged cast.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 71/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 50/100

Moderate

Workable accent with care around contrast.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 72/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #301593

For UI

For branding

For interior

For fashion

People also use #301593 with

Sapphire Blue Purple Olive Drab Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.7:1. Use

Subtle surface Use #D2CAEF for cards and hover fills. Tint 80

Avoid beside #5A1593 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #301593 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #301593;
  --color-base-rgb: 48 21 147;
  --color-base-oklch: oklch(34.1% 0.185 280.1);
  --color-50: #F4F1FE;
  --color-100: #E1DAFB;
  --color-200: #C5B8F5;
  --color-300: #9C87E8;
  --color-400: #765BD7;
  --color-500: #5538BC;
  --color-600: #463290;
  --color-700: #362966;
  --color-800: #261E42;
  --color-900: #191429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  zaffre: {
    50: '#F4F1FE',
    100: '#E1DAFB',
    200: '#C5B8F5',
    300: '#9C87E8',
    400: '#765BD7',
    500: '#5538BC',
    600: '#463290',
    700: '#362966',
    800: '#261E42',
    900: '#191429',
  },
}

$base: #301593;
$base-ink: #FFFFFF;
$base-50: #F4F1FE;
$base-100: #E1DAFB;
$base-200: #C5B8F5;
$base-300: #9C87E8;
$base-400: #765BD7;
$base-500: #5538BC;
$base-600: #463290;
$base-700: #362966;
$base-800: #261E42;
$base-900: #191429;
$base-hover: #271176;
$base-subtle: #BBAFE9;

{
    "color": {
        "base": {
            "value": "#301593",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F1FE",
                "type": "color"
            },
            "100": {
                "value": "#E1DAFB",
                "type": "color"
            },
            "200": {
                "value": "#C5B8F5",
                "type": "color"
            },
            "300": {
                "value": "#9C87E8",
                "type": "color"
            },
            "400": {
                "value": "#765BD7",
                "type": "color"
            },
            "500": {
                "value": "#5538BC",
                "type": "color"
            },
            "600": {
                "value": "#463290",
                "type": "color"
            },
            "700": {
                "value": "#362966",
                "type": "color"
            },
            "800": {
                "value": "#261E42",
                "type": "color"
            },
            "900": {
                "value": "#191429",
                "type": "color"
            }
        }
    }
}

Palettes built on #301593

Color Lab

Pairs with #301593

UI roles & guardrails

In real applications

Scales

Every model

Export