What color is #301648?

#301648 is a dark violet. In RGB it is rgb(48, 22, 72), and in HSL hsl(271, 53%, 18%).

Is #301648 accessible as text?

On white, #301648 has a contrast ratio of 15.74:1 (passes WCAG AA for body text); on black it is 1.33:1 (fails). For text placed on #301648, use white for the best readability.

What is the closest Tailwind color to #301648?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #301648?

#301648 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2D4616. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #301648 below.

Is #301648 good for buttons?

#301648 works well for buttons and highlights, but use white text on #301648 — black text only reaches 1.33:1, below the 4.5:1 needed for normal-size labels.

Is #301648 the same as CSS midnightblue?

No — #301648 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#301648 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #301648

Not just a swatch — here's how #301648 works with other colors. Named schemes with #301648 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #301648 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #301648 Secondary #AFB4B8 Surface #F1F2F0 Support #8092A7 Anchor #2E3236

Russian Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Lead #301648 Secondary #7E4631 Surface #EDD8C1 Accent #355248 Anchor #592236

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #301648 Anchor #141210 Accent #D99855 Secondary #2B2631 Surface #F3ECE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #301648 Secondary #4D4557 Support #9C9088 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #301648 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 27/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 40/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #301648

For UI

For branding

For interior

For fashion

People also use #301648 with

Midnight Blue Russian Violet British Racing Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.7:1. Use

Subtle surface Use #D6C5E5 for cards and hover fills. Tint 80

Avoid beside #3F1646 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #301648 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #301648;
  --color-base-rgb: 48 22 72;
  --color-base-oklch: oklch(26.6% 0.091 304.9);
  --color-50: #F7F3FC;
  --color-100: #EBDFF6;
  --color-200: #D7C1EC;
  --color-300: #B995DA;
  --color-400: #9A6DC5;
  --color-500: #7C4CA9;
  --color-600: #624082;
  --color-700: #48325D;
  --color-800: #31243D;
  --color-900: #1F1726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#F7F3FC',
    100: '#EBDFF6',
    200: '#D7C1EC',
    300: '#B995DA',
    400: '#9A6DC5',
    500: '#7C4CA9',
    600: '#624082',
    700: '#48325D',
    800: '#31243D',
    900: '#1F1726',
  },
}

$base: #301648;
$base-ink: #FFFFFF;
$base-50: #F7F3FC;
$base-100: #EBDFF6;
$base-200: #D7C1EC;
$base-300: #B995DA;
$base-400: #9A6DC5;
$base-500: #7C4CA9;
$base-600: #624082;
$base-700: #48325D;
$base-800: #31243D;
$base-900: #1F1726;
$base-hover: #251138;
$base-subtle: #C1A7DA;

{
    "color": {
        "base": {
            "value": "#301648",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F3FC",
                "type": "color"
            },
            "100": {
                "value": "#EBDFF6",
                "type": "color"
            },
            "200": {
                "value": "#D7C1EC",
                "type": "color"
            },
            "300": {
                "value": "#B995DA",
                "type": "color"
            },
            "400": {
                "value": "#9A6DC5",
                "type": "color"
            },
            "500": {
                "value": "#7C4CA9",
                "type": "color"
            },
            "600": {
                "value": "#624082",
                "type": "color"
            },
            "700": {
                "value": "#48325D",
                "type": "color"
            },
            "800": {
                "value": "#31243D",
                "type": "color"
            },
            "900": {
                "value": "#1F1726",
                "type": "color"
            }
        }
    }
}