Nearest named color: Midnight Blue
#30188E
#30188E
Nearest named
Midnight Blue
Family
Blue
Lightness
33.9%
Chroma
0.177
Hue angle
280.6°
Temperature
Cool
Contrast on white
12.75:1 · AAA
Contrast on black
1.46:1 · Fail
Web-safe
#330099
CSS oklch()
34% 0.18 281

#30188E is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #30188E

Not just a swatch — here's how #30188E works with other colors. Named schemes with #30188E in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.

Coastal Morning Lead · 5 colors

Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.

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Color Lab

How #30188E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 18/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 70/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 24/100
Low
Clean and current — no dusty, aged cast.
Luxury 66/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 68/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 50/100
Moderate
Workable accent with care around contrast.
Surface fit 18/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 73/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #30188E

For UI
For branding
For interior
For fashion
People also use #30188E with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 12.8:1. Use
Subtle surface Use #D2CBEE for cards and hover fills. Tint 80
Avoid beside #581890 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #30188E at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #30188E;
  --color-base-rgb: 48 24 142;
  --color-base-oklch: oklch(33.9% 0.177 280.6);
  --color-50: #F4F1FD;
  --color-100: #E1DBFA;
  --color-200: #C5B9F3;
  --color-300: #9C8AE5;
  --color-400: #765ED4;
  --color-500: #553CB9;
  --color-600: #46358D;
  --color-700: #362B64;
  --color-800: #261F42;
  --color-900: #191528;
  --color-on-base: #FFFFFF;
}