What color is #301CE2?

#301CE2 is a medium, vivid indigo. In RGB it is rgb(48, 28, 226), and in HSL hsl(246, 78%, 50%).

Is #301CE2 accessible as text?

On white, #301CE2 has a contrast ratio of 8.79:1 (passes WCAG AA for body text); on black it is 2.39:1 (fails). For text placed on #301CE2, use white for the best readability.

What is the closest Tailwind color to #301CE2?

The nearest Tailwind CSS token is indigo-700 (#432DD7).

What colors go well with #301CE2?

#301CE2 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #CFE31C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #301CE2 below.

Is #301CE2 good for buttons?

#301CE2 works well for buttons and highlights, but use white text on #301CE2 — black text only reaches 2.39:1, below the 4.5:1 needed for normal-size labels.

Is #301CE2 the same as CSS blue?

No — #301CE2 is not the CSS named color blue, but blue (#0000FF) is the closest CSS named color.

#301CE2 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #301CE2

Not just a swatch — here's how #301CE2 works with other colors. Named schemes with #301CE2 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #301CE2 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #495AFE

Ultramarine is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultramarine.

Coastal Morning Lead · 5 colors

Lead #301CE2 Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Ultramarine opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #301CE2 Surface #F6E5D8 Anchor #5B2143 Accent #E5C2C9 Secondary #322B2F

Ultramarine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #301CE2 Secondary #6677B2 Support #9D8F88 Ink #18140F

Ultramarine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultramarine carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #301CE2 Secondary #E86A73 Accent #F6924F Anchor #573B58 Surface #F7E7D7

Ultramarine glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #301CE2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 12/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 2/100

Very low

Clean and current — no dusty, aged cast.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 46/100

Moderate

Workable accent with care around contrast.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 55/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #301CE2

For UI

For branding

For interior

For fashion

People also use #301CE2 with

Dodger Blue Dark Violet Pear Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.8:1. Use

Subtle surface Use #DAD7F4 for cards and hover fills. Tint 80

Avoid beside #721CE3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #301CE2 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #301CE2;
  --color-base-rgb: 48 28 226;
  --color-base-oklch: oklch(44.1% 0.267 271.3);
  --color-50: #F2F1FE;
  --color-100: #DDDAFB;
  --color-200: #BDB6F6;
  --color-300: #8F85EA;
  --color-400: #6558DA;
  --color-500: #4336BF;
  --color-600: #3A3091;
  --color-700: #2E2867;
  --color-800: #211E43;
  --color-900: #161429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultramarine: {
    50: '#F2F1FE',
    100: '#DDDAFB',
    200: '#BDB6F6',
    300: '#8F85EA',
    400: '#6558DA',
    500: '#4336BF',
    600: '#3A3091',
    700: '#2E2867',
    800: '#211E43',
    900: '#161429',
  },
}

$base: #301CE2;
$base-ink: #FFFFFF;
$base-50: #F2F1FE;
$base-100: #DDDAFB;
$base-200: #BDB6F6;
$base-300: #8F85EA;
$base-400: #6558DA;
$base-500: #4336BF;
$base-600: #3A3091;
$base-700: #2E2867;
$base-800: #211E43;
$base-900: #161429;
$base-hover: #2616B6;
$base-subtle: #C7C2EF;

{
    "color": {
        "base": {
            "value": "#301CE2",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F1FE",
                "type": "color"
            },
            "100": {
                "value": "#DDDAFB",
                "type": "color"
            },
            "200": {
                "value": "#BDB6F6",
                "type": "color"
            },
            "300": {
                "value": "#8F85EA",
                "type": "color"
            },
            "400": {
                "value": "#6558DA",
                "type": "color"
            },
            "500": {
                "value": "#4336BF",
                "type": "color"
            },
            "600": {
                "value": "#3A3091",
                "type": "color"
            },
            "700": {
                "value": "#2E2867",
                "type": "color"
            },
            "800": {
                "value": "#211E43",
                "type": "color"
            },
            "900": {
                "value": "#161429",
                "type": "color"
            }
        }
    }
}

Palettes built on #301CE2

Color Lab

Pairs with #301CE2

UI roles & guardrails

In real applications

Scales

Every model

Export