#301E8A is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #301E8A works with other colors. Named schemes with #301E8A in its natural role, and a note on why the supporting colors balance it.
Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.
Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.
How #301E8A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #301E8A at work across the surfaces designers actually ship.
:root {
--color-base: #301E8A;
--color-base-rgb: 48 30 138;
--color-base-oklch: oklch(34.1% 0.166 280.5);
--color-50: #F4F2FD;
--color-100: #E1DDF8;
--color-200: #C5BCF0;
--color-300: #9C8EE1;
--color-400: #7664CE;
--color-500: #5542B3;
--color-600: #463989;
--color-700: #362E61;
--color-800: #262140;
--color-900: #191627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
midnight-blue: {
50: '#F4F2FD',
100: '#E1DDF8',
200: '#C5BCF0',
300: '#9C8EE1',
400: '#7664CE',
500: '#5542B3',
600: '#463989',
700: '#362E61',
800: '#262140',
900: '#191627',
},
}
$base: #301E8A; $base-ink: #FFFFFF; $base-50: #F4F2FD; $base-100: #E1DDF8; $base-200: #C5BCF0; $base-300: #9C8EE1; $base-400: #7664CE; $base-500: #5542B3; $base-600: #463989; $base-700: #362E61; $base-800: #262140; $base-900: #191627; $base-hover: #27186E; $base-subtle: #BBB3E5;
{
"color": {
"base": {
"value": "#301E8A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F2FD",
"type": "color"
},
"100": {
"value": "#E1DDF8",
"type": "color"
},
"200": {
"value": "#C5BCF0",
"type": "color"
},
"300": {
"value": "#9C8EE1",
"type": "color"
},
"400": {
"value": "#7664CE",
"type": "color"
},
"500": {
"value": "#5542B3",
"type": "color"
},
"600": {
"value": "#463989",
"type": "color"
},
"700": {
"value": "#362E61",
"type": "color"
},
"800": {
"value": "#262140",
"type": "color"
},
"900": {
"value": "#191627",
"type": "color"
}
}
}
}