#301F29 is a muted, temperate rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #301F29 works with other colors. Named schemes with #301F29 in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
Graphite sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #301F29 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #301F29 at work across the surfaces designers actually ship.
:root {
--color-base: #301F29;
--color-base-rgb: 48 31 41;
--color-base-oklch: oklch(26.5% 0.031 343.3);
--color-50: #F9F6F8;
--color-100: #EFE6EB;
--color-200: #DFCDD8;
--color-300: #C6A9BA;
--color-400: #AB879C;
--color-500: #8E677E;
--color-600: #6F5363;
--color-700: #503F49;
--color-800: #362B31;
--color-900: #221C1F;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#F9F6F8',
100: '#EFE6EB',
200: '#DFCDD8',
300: '#C6A9BA',
400: '#AB879C',
500: '#8E677E',
600: '#6F5363',
700: '#503F49',
800: '#362B31',
900: '#221C1F',
},
}
$base: #301F29; $base-ink: #FFFFFF; $base-50: #F9F6F8; $base-100: #EFE6EB; $base-200: #DFCDD8; $base-300: #C6A9BA; $base-400: #AB879C; $base-500: #8E677E; $base-600: #6F5363; $base-700: #503F49; $base-800: #362B31; $base-900: #221C1F; $base-hover: #251820; $base-subtle: #C9B3C0;
{
"color": {
"base": {
"value": "#301F29",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F6F8",
"type": "color"
},
"100": {
"value": "#EFE6EB",
"type": "color"
},
"200": {
"value": "#DFCDD8",
"type": "color"
},
"300": {
"value": "#C6A9BA",
"type": "color"
},
"400": {
"value": "#AB879C",
"type": "color"
},
"500": {
"value": "#8E677E",
"type": "color"
},
"600": {
"value": "#6F5363",
"type": "color"
},
"700": {
"value": "#503F49",
"type": "color"
},
"800": {
"value": "#362B31",
"type": "color"
},
"900": {
"value": "#221C1F",
"type": "color"
}
}
}
}