#304343 is a muted, temperate cyan-blue. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #304343 works with other colors. Named schemes with #304343 in its natural role, and a note on why the supporting colors balance it.
Charcoal opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Charcoal keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Charcoal carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.
How #304343 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #304343 at work across the surfaces designers actually ship.
:root {
--color-base: #304343;
--color-base-rgb: 48 67 67;
--color-base-oklch: oklch(36.7% 0.024 196.2);
--color-50: #F6F9F9;
--color-100: #E7EEEE;
--color-200: #CFDDDD;
--color-300: #ADC3C3;
--color-400: #8BA7A7;
--color-500: #6B8989;
--color-600: #566B6B;
--color-700: #414E4E;
--color-800: #2C3535;
--color-900: #1C2121;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
charcoal: {
50: '#F6F9F9',
100: '#E7EEEE',
200: '#CFDDDD',
300: '#ADC3C3',
400: '#8BA7A7',
500: '#6B8989',
600: '#566B6B',
700: '#414E4E',
800: '#2C3535',
900: '#1C2121',
},
}
$base: #304343; $base-ink: #FFFFFF; $base-50: #F6F9F9; $base-100: #E7EEEE; $base-200: #CFDDDD; $base-300: #ADC3C3; $base-400: #8BA7A7; $base-500: #6B8989; $base-600: #566B6B; $base-700: #414E4E; $base-800: #2C3535; $base-900: #1C2121; $base-hover: #273737; $base-subtle: #BCCCCC;
{
"color": {
"base": {
"value": "#304343",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F9F9",
"type": "color"
},
"100": {
"value": "#E7EEEE",
"type": "color"
},
"200": {
"value": "#CFDDDD",
"type": "color"
},
"300": {
"value": "#ADC3C3",
"type": "color"
},
"400": {
"value": "#8BA7A7",
"type": "color"
},
"500": {
"value": "#6B8989",
"type": "color"
},
"600": {
"value": "#566B6B",
"type": "color"
},
"700": {
"value": "#414E4E",
"type": "color"
},
"800": {
"value": "#2C3535",
"type": "color"
},
"900": {
"value": "#1C2121",
"type": "color"
}
}
}
}