#304544 is a muted, temperate cyan. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #304544 works with other colors. Named schemes with #304544 in its natural role, and a note on why the supporting colors balance it.
Charcoal opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Charcoal keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Charcoal carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.
How #304544 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #304544 at work across the surfaces designers actually ship.
:root {
--color-base: #304544;
--color-base-rgb: 48 69 68;
--color-base-oklch: oklch(37.3% 0.026 192.4);
--color-50: #F6F9F9;
--color-100: #E7EEEE;
--color-200: #CFDEDD;
--color-300: #ACC3C2;
--color-400: #8AA8A6;
--color-500: #6B8A89;
--color-600: #566C6B;
--color-700: #404F4E;
--color-800: #2C3534;
--color-900: #1C2121;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
charcoal: {
50: '#F6F9F9',
100: '#E7EEEE',
200: '#CFDEDD',
300: '#ACC3C2',
400: '#8AA8A6',
500: '#6B8A89',
600: '#566C6B',
700: '#404F4E',
800: '#2C3534',
900: '#1C2121',
},
}
$base: #304544; $base-ink: #FFFFFF; $base-50: #F6F9F9; $base-100: #E7EEEE; $base-200: #CFDEDD; $base-300: #ACC3C2; $base-400: #8AA8A6; $base-500: #6B8A89; $base-600: #566C6B; $base-700: #404F4E; $base-800: #2C3534; $base-900: #1C2121; $base-hover: #263737; $base-subtle: #BCCCCB;
{
"color": {
"base": {
"value": "#304544",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F9F9",
"type": "color"
},
"100": {
"value": "#E7EEEE",
"type": "color"
},
"200": {
"value": "#CFDEDD",
"type": "color"
},
"300": {
"value": "#ACC3C2",
"type": "color"
},
"400": {
"value": "#8AA8A6",
"type": "color"
},
"500": {
"value": "#6B8A89",
"type": "color"
},
"600": {
"value": "#566C6B",
"type": "color"
},
"700": {
"value": "#404F4E",
"type": "color"
},
"800": {
"value": "#2C3534",
"type": "color"
},
"900": {
"value": "#1C2121",
"type": "color"
}
}
}
}