Nearest named color: Cerulean
#304ABE
#304ABE
Nearest named
Cerulean
Family
Blue
Lightness
46.4%
Chroma
0.184
Hue angle
268.4°
Temperature
Cool
Contrast on white
7.37:1 · AAA
Contrast on black
2.52:1 · Fail
Web-safe
#3333CC
CSS oklch()
46% 0.18 268

#304ABE is a mid-toned, cool violet. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #304ABE

Not just a swatch — here's how #304ABE works with other colors. Named schemes with #304ABE in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Cerulean opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

Cerulean is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cerulean.

Vintage Leather Lead · 5 colors

Cerulean plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Cerulean sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Cerulean is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerulean carrying the quiet middle.

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Color Lab

How #304ABE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 11/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 57/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 55/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 50/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 86/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 68/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #304ABE

For UI
For branding
For interior
For fashion
People also use #304ABE with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.4:1. Use
Subtle surface Use #D8DDF0 for cards and hover fills. Tint 80
Avoid beside #4630C0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #304ABE at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #304ABE;
  --color-base-rgb: 48 74 190;
  --color-base-oklch: oklch(46.4% 0.184 268.4);
  --color-50: #F2F4FC;
  --color-100: #DEE2F8;
  --color-200: #BEC7EF;
  --color-300: #919FDE;
  --color-400: #677ACB;
  --color-500: #4659AF;
  --color-600: #3C4986;
  --color-700: #2F3860;
  --color-800: #22273F;
  --color-900: #161927;
  --color-on-base: #FFFFFF;
}