#306CB5 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #306CB5 works with other colors. Named schemes with #306CB5 in its natural role, and a note on why the supporting colors balance it.
Denim Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Denim Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Denim Blue.
Denim Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Denim Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Denim Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Denim Blue carrying the quiet middle.
How #306CB5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #306CB5 at work across the surfaces designers actually ship.
:root {
--color-base: #306CB5;
--color-base-rgb: 48 108 181;
--color-base-oklch: oklch(52.9% 0.131 255.0);
--color-50: #F2F7FC;
--color-100: #DEE9F7;
--color-200: #BFD4EE;
--color-300: #92B4DD;
--color-400: #6994C9;
--color-500: #4775AD;
--color-600: #3D5D85;
--color-700: #30455F;
--color-800: #232F3E;
--color-900: #171E26;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
denim-blue: {
50: '#F2F7FC',
100: '#DEE9F7',
200: '#BFD4EE',
300: '#92B4DD',
400: '#6994C9',
500: '#4775AD',
600: '#3D5D85',
700: '#30455F',
800: '#232F3E',
900: '#171E26',
},
}
$base: #306CB5; $base-ink: #FFFFFF; $base-50: #F2F7FC; $base-100: #DEE9F7; $base-200: #BFD4EE; $base-300: #92B4DD; $base-400: #6994C9; $base-500: #4775AD; $base-600: #3D5D85; $base-700: #30455F; $base-800: #232F3E; $base-900: #171E26; $base-hover: #275691; $base-subtle: #C2D3E7;
{
"color": {
"base": {
"value": "#306CB5",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F7FC",
"type": "color"
},
"100": {
"value": "#DEE9F7",
"type": "color"
},
"200": {
"value": "#BFD4EE",
"type": "color"
},
"300": {
"value": "#92B4DD",
"type": "color"
},
"400": {
"value": "#6994C9",
"type": "color"
},
"500": {
"value": "#4775AD",
"type": "color"
},
"600": {
"value": "#3D5D85",
"type": "color"
},
"700": {
"value": "#30455F",
"type": "color"
},
"800": {
"value": "#232F3E",
"type": "color"
},
"900": {
"value": "#171E26",
"type": "color"
}
}
}
}