#310046 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #310046 works with other colors. Named schemes with #310046 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #310046 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #310046 at work across the surfaces designers actually ship.
:root {
--color-base: #310046;
--color-base-rgb: 49 0 70;
--color-base-oklch: oklch(23.8% 0.119 312.1);
--color-50: #FAF0FE;
--color-100: #F2D8FD;
--color-200: #E5B1FC;
--color-300: #D177F8;
--color-400: #BA46EC;
--color-500: #9E22D2;
--color-600: #7A239F;
--color-700: #581F70;
--color-800: #3A1848;
--color-900: #24112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FAF0FE',
100: '#F2D8FD',
200: '#E5B1FC',
300: '#D177F8',
400: '#BA46EC',
500: '#9E22D2',
600: '#7A239F',
700: '#581F70',
800: '#3A1848',
900: '#24112C',
},
}
$base: #310046; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F2D8FD; $base-200: #E5B1FC; $base-300: #D177F8; $base-400: #BA46EC; $base-500: #9E22D2; $base-600: #7A239F; $base-700: #581F70; $base-800: #3A1848; $base-900: #24112C; $base-hover: #280039; $base-subtle: #D18BEF;
{
"color": {
"base": {
"value": "#310046",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F2D8FD",
"type": "color"
},
"200": {
"value": "#E5B1FC",
"type": "color"
},
"300": {
"value": "#D177F8",
"type": "color"
},
"400": {
"value": "#BA46EC",
"type": "color"
},
"500": {
"value": "#9E22D2",
"type": "color"
},
"600": {
"value": "#7A239F",
"type": "color"
},
"700": {
"value": "#581F70",
"type": "color"
},
"800": {
"value": "#3A1848",
"type": "color"
},
"900": {
"value": "#24112C",
"type": "color"
}
}
}
}