Nearest named color: Graphite
#31091C
#31091C
Nearest named
Graphite
Family
Pink
Lightness
21.9%
Chroma
0.068
Hue angle
355.0°
Temperature
Warm
Contrast on white
17.70:1 · AAA
Contrast on black
1.05:1 · Fail
Web-safe
#330033
CSS oklch()
22% 0.07 355

#31091C is a deep, warm red. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #31091C

Not just a swatch — here's how #31091C works with other colors. Named schemes with #31091C in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Graphite as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #31091C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 22/100
Low
Firm and assertive — carries weight and contrast.
Depth 76/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 18/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 41/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 78/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 26/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 15/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 50/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 93/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #31091C

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 17.7:1. Use
Subtle surface Use #E8BBD0 for cards and hover fills. Tint 80
Avoid beside #2F090E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #31091C at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #31091C;
  --color-base-rgb: 49 9 28;
  --color-base-oklch: oklch(21.9% 0.068 355.0);
  --color-50: #FDF2F7;
  --color-100: #F9DCEA;
  --color-200: #F2BAD4;
  --color-300: #E48BB5;
  --color-400: #D26095;
  --color-500: #B73E76;
  --color-600: #8C365E;
  --color-700: #632C46;
  --color-800: #41202F;
  --color-900: #28151E;
  --color-on-base: #FFFFFF;
}