What color is #31091E?

#31091E is a very dark pink. In RGB it is rgb(49, 9, 30), and in HSL hsl(329, 69%, 11%).

Is #31091E accessible as text?

On white, #31091E has a contrast ratio of 17.67:1 (passes WCAG AA for body text); on black it is 1.19:1 (fails). For text placed on #31091E, use white for the best readability.

What is the closest Tailwind color to #31091E?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #31091E?

#31091E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #092F1B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #31091E below.

Is #31091E good for buttons?

#31091E works well for buttons and highlights, but use white text on #31091E — black text only reaches 1.19:1, below the 4.5:1 needed for normal-size labels.

Is #31091E the same as CSS midnightblue?

No — #31091E is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#31091E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #31091E

Not just a swatch — here's how #31091E works with other colors. Named schemes with #31091E in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #31091E Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #31091E Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #31091E Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #31091E Anchor #141210 Accent #D49C50 Secondary #31252A Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #31091E Secondary #48383E Support #9C9087 Ink #17140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #31091E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 15/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 27/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 15/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 50/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #31091E

For UI

For branding

For interior

For fashion

People also use #31091E with

Russian Violet Graphite Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.7:1. Use

Subtle surface Use #E8BBD2 for cards and hover fills. Tint 80

Avoid beside #2F0910 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #31091E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #31091E;
  --color-base-rgb: 49 9 30;
  --color-base-oklch: oklch(22.0% 0.069 351.9);
  --color-50: #FDF2F8;
  --color-100: #F9DCEB;
  --color-200: #F2BAD7;
  --color-300: #E48BB9;
  --color-400: #D2609B;
  --color-500: #B73E7C;
  --color-600: #8C3662;
  --color-700: #632C48;
  --color-800: #412031;
  --color-900: #28151F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FDF2F8',
    100: '#F9DCEB',
    200: '#F2BAD7',
    300: '#E48BB9',
    400: '#D2609B',
    500: '#B73E7C',
    600: '#8C3662',
    700: '#632C48',
    800: '#412031',
    900: '#28151F',
  },
}

$base: #31091E;
$base-ink: #FFFFFF;
$base-50: #FDF2F8;
$base-100: #F9DCEB;
$base-200: #F2BAD7;
$base-300: #E48BB9;
$base-400: #D2609B;
$base-500: #B73E7C;
$base-600: #8C3662;
$base-700: #632C48;
$base-800: #412031;
$base-900: #28151F;
$base-hover: #260717;
$base-subtle: #DF97BC;

{
    "color": {
        "base": {
            "value": "#31091E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F8",
                "type": "color"
            },
            "100": {
                "value": "#F9DCEB",
                "type": "color"
            },
            "200": {
                "value": "#F2BAD7",
                "type": "color"
            },
            "300": {
                "value": "#E48BB9",
                "type": "color"
            },
            "400": {
                "value": "#D2609B",
                "type": "color"
            },
            "500": {
                "value": "#B73E7C",
                "type": "color"
            },
            "600": {
                "value": "#8C3662",
                "type": "color"
            },
            "700": {
                "value": "#632C48",
                "type": "color"
            },
            "800": {
                "value": "#412031",
                "type": "color"
            },
            "900": {
                "value": "#28151F",
                "type": "color"
            }
        }
    }
}