#311331 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #311331 works with other colors. Named schemes with #311331 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #311331 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #311331 at work across the surfaces designers actually ship.
:root {
--color-base: #311331;
--color-base-rgb: 49 19 49;
--color-base-oklch: oklch(24.6% 0.068 327.4);
--color-50: #FBF4FB;
--color-100: #F4E1F4;
--color-200: #E8C4E8;
--color-300: #D49BD4;
--color-400: #BD75BD;
--color-500: #A154A1;
--color-600: #7C467C;
--color-700: #593659;
--color-800: #3B263B;
--color-900: #251925;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FBF4FB',
100: '#F4E1F4',
200: '#E8C4E8',
300: '#D49BD4',
400: '#BD75BD',
500: '#A154A1',
600: '#7C467C',
700: '#593659',
800: '#3B263B',
900: '#251925',
},
}
$base: #311331; $base-ink: #FFFFFF; $base-50: #FBF4FB; $base-100: #F4E1F4; $base-200: #E8C4E8; $base-300: #D49BD4; $base-400: #BD75BD; $base-500: #A154A1; $base-600: #7C467C; $base-700: #593659; $base-800: #3B263B; $base-900: #251925; $base-hover: #260F26; $base-subtle: #D3A6D3;
{
"color": {
"base": {
"value": "#311331",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4FB",
"type": "color"
},
"100": {
"value": "#F4E1F4",
"type": "color"
},
"200": {
"value": "#E8C4E8",
"type": "color"
},
"300": {
"value": "#D49BD4",
"type": "color"
},
"400": {
"value": "#BD75BD",
"type": "color"
},
"500": {
"value": "#A154A1",
"type": "color"
},
"600": {
"value": "#7C467C",
"type": "color"
},
"700": {
"value": "#593659",
"type": "color"
},
"800": {
"value": "#3B263B",
"type": "color"
},
"900": {
"value": "#251925",
"type": "color"
}
}
}
}