#312243 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #312243 works with other colors. Named schemes with #312243 in its natural role, and a note on why the supporting colors balance it.
Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Russian Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #312243 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #312243 at work across the surfaces designers actually ship.
:root {
--color-base: #312243;
--color-base-rgb: 49 34 67;
--color-base-oklch: oklch(28.6% 0.061 303.7);
--color-50: #F7F5FA;
--color-100: #EAE3F2;
--color-200: #D5C9E4;
--color-300: #B5A2CD;
--color-400: #967EB4;
--color-500: #775D97;
--color-600: #5F4C75;
--color-700: #463A55;
--color-800: #302938;
--color-900: #1E1A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F7F5FA',
100: '#EAE3F2',
200: '#D5C9E4',
300: '#B5A2CD',
400: '#967EB4',
500: '#775D97',
600: '#5F4C75',
700: '#463A55',
800: '#302938',
900: '#1E1A23',
},
}
$base: #312243; $base-ink: #FFFFFF; $base-50: #F7F5FA; $base-100: #EAE3F2; $base-200: #D5C9E4; $base-300: #B5A2CD; $base-400: #967EB4; $base-500: #775D97; $base-600: #5F4C75; $base-700: #463A55; $base-800: #302938; $base-900: #1E1A23; $base-hover: #271B36; $base-subtle: #C0B2D1;
{
"color": {
"base": {
"value": "#312243",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EAE3F2",
"type": "color"
},
"200": {
"value": "#D5C9E4",
"type": "color"
},
"300": {
"value": "#B5A2CD",
"type": "color"
},
"400": {
"value": "#967EB4",
"type": "color"
},
"500": {
"value": "#775D97",
"type": "color"
},
"600": {
"value": "#5F4C75",
"type": "color"
},
"700": {
"value": "#463A55",
"type": "color"
},
"800": {
"value": "#302938",
"type": "color"
},
"900": {
"value": "#1E1A23",
"type": "color"
}
}
}
}