#313472 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #313472 works with other colors. Named schemes with #313472 in its natural role, and a note on why the supporting colors balance it.
Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.
Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.
How #313472 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #313472 at work across the surfaces designers actually ship.
:root {
--color-base: #313472;
--color-base-rgb: 49 52 114;
--color-base-oklch: oklch(35.8% 0.105 277.6);
--color-50: #F4F4FB;
--color-100: #E2E3F3;
--color-200: #C6C8E6;
--color-300: #9EA0D1;
--color-400: #787BBA;
--color-500: #575B9E;
--color-600: #484A7A;
--color-700: #373958;
--color-800: #27283A;
--color-900: #191A24;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
yale-blue: {
50: '#F4F4FB',
100: '#E2E3F3',
200: '#C6C8E6',
300: '#9EA0D1',
400: '#787BBA',
500: '#575B9E',
600: '#484A7A',
700: '#373958',
800: '#27283A',
900: '#191A24',
},
}
$base: #313472; $base-ink: #FFFFFF; $base-50: #F4F4FB; $base-100: #E2E3F3; $base-200: #C6C8E6; $base-300: #9EA0D1; $base-400: #787BBA; $base-500: #575B9E; $base-600: #484A7A; $base-700: #373958; $base-800: #27283A; $base-900: #191A24; $base-hover: #272A5B; $base-subtle: #BBBDDB;
{
"color": {
"base": {
"value": "#313472",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F4FB",
"type": "color"
},
"100": {
"value": "#E2E3F3",
"type": "color"
},
"200": {
"value": "#C6C8E6",
"type": "color"
},
"300": {
"value": "#9EA0D1",
"type": "color"
},
"400": {
"value": "#787BBA",
"type": "color"
},
"500": {
"value": "#575B9E",
"type": "color"
},
"600": {
"value": "#484A7A",
"type": "color"
},
"700": {
"value": "#373958",
"type": "color"
},
"800": {
"value": "#27283A",
"type": "color"
},
"900": {
"value": "#191A24",
"type": "color"
}
}
}
}