#32014D is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #32014D works with other colors. Named schemes with #32014D in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #32014D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #32014D at work across the surfaces designers actually ship.
:root {
--color-base: #32014D;
--color-base-rgb: 50 1 77;
--color-base-oklch: oklch(24.8% 0.125 308.4);
--color-50: #F9F0FE;
--color-100: #F0D8FD;
--color-200: #E1B1FC;
--color-300: #CA79F6;
--color-400: #B149E9;
--color-500: #9425D0;
--color-600: #73259D;
--color-700: #53206F;
--color-800: #371948;
--color-900: #23112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F0FE',
100: '#F0D8FD',
200: '#E1B1FC',
300: '#CA79F6',
400: '#B149E9',
500: '#9425D0',
600: '#73259D',
700: '#53206F',
800: '#371948',
900: '#23112C',
},
}
$base: #32014D; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #F0D8FD; $base-200: #E1B1FC; $base-300: #CA79F6; $base-400: #B149E9; $base-500: #9425D0; $base-600: #73259D; $base-700: #53206F; $base-800: #371948; $base-900: #23112C; $base-hover: #28013C; $base-subtle: #CC8EEE;
{
"color": {
"base": {
"value": "#32014D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#F0D8FD",
"type": "color"
},
"200": {
"value": "#E1B1FC",
"type": "color"
},
"300": {
"value": "#CA79F6",
"type": "color"
},
"400": {
"value": "#B149E9",
"type": "color"
},
"500": {
"value": "#9425D0",
"type": "color"
},
"600": {
"value": "#73259D",
"type": "color"
},
"700": {
"value": "#53206F",
"type": "color"
},
"800": {
"value": "#371948",
"type": "color"
},
"900": {
"value": "#23112C",
"type": "color"
}
}
}
}