#320E43 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #320E43 works with other colors. Named schemes with #320E43 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #320E43 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #320E43 at work across the surfaces designers actually ship.
:root {
--color-base: #320E43;
--color-base-rgb: 50 14 67;
--color-base-oklch: oklch(25.3% 0.098 312.6);
--color-50: #F9F2FD;
--color-100: #F0DDF9;
--color-200: #E0BCF1;
--color-300: #C78EE2;
--color-400: #AD63CF;
--color-500: #8F41B4;
--color-600: #703889;
--color-700: #512D62;
--color-800: #362140;
--color-900: #221627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F2FD',
100: '#F0DDF9',
200: '#E0BCF1',
300: '#C78EE2',
400: '#AD63CF',
500: '#8F41B4',
600: '#703889',
700: '#512D62',
800: '#362140',
900: '#221627',
},
}
$base: #320E43; $base-ink: #FFFFFF; $base-50: #F9F2FD; $base-100: #F0DDF9; $base-200: #E0BCF1; $base-300: #C78EE2; $base-400: #AD63CF; $base-500: #8F41B4; $base-600: #703889; $base-700: #512D62; $base-800: #362140; $base-900: #221627; $base-hover: #280B36; $base-subtle: #CA9FDE;
{
"color": {
"base": {
"value": "#320E43",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FD",
"type": "color"
},
"100": {
"value": "#F0DDF9",
"type": "color"
},
"200": {
"value": "#E0BCF1",
"type": "color"
},
"300": {
"value": "#C78EE2",
"type": "color"
},
"400": {
"value": "#AD63CF",
"type": "color"
},
"500": {
"value": "#8F41B4",
"type": "color"
},
"600": {
"value": "#703889",
"type": "color"
},
"700": {
"value": "#512D62",
"type": "color"
},
"800": {
"value": "#362140",
"type": "color"
},
"900": {
"value": "#221627",
"type": "color"
}
}
}
}