Nearest named color: Medium Blue
#321CC4
#321CC4
Nearest named
Medium Blue
Family
Blue
Lightness
40.7%
Chroma
0.235
Hue angle
274.2°
Temperature
Cool
Contrast on white
10.01:1 · AAA
Contrast on black
1.86:1 · Fail
Web-safe
#3333CC
CSS oklch()
41% 0.23 274

#321CC4 is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #321CC4

Not just a swatch — here's how #321CC4 works with other colors. Named schemes with #321CC4 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.

Coastal Morning Lead · 5 colors

Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Medium Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Medium Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #321CC4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 14/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 23/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 11/100
Very low
Clean and current — no dusty, aged cast.
Luxury 56/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 91/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 54/100
Moderate
Workable accent with care around contrast.
Surface fit 14/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 62/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #321CC4

For UI
For branding
For interior
For fashion
People also use #321CC4 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.0:1. Use
Subtle surface Use #D7D3F2 for cards and hover fills. Tint 80
Avoid beside #6B1CC4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #321CC4 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #321CC4;
  --color-base-rgb: 50 28 196;
  --color-base-oklch: oklch(40.7% 0.235 274.2);
  --color-50: #F3F1FE;
  --color-100: #DFDAFB;
  --color-200: #C0B8F5;
  --color-300: #9487E8;
  --color-400: #6B5BD7;
  --color-500: #4A38BC;
  --color-600: #3F3290;
  --color-700: #312966;
  --color-800: #231E42;
  --color-900: #171429;
  --color-on-base: #FFFFFF;
}