#323261 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #323261 works with other colors. Named schemes with #323261 in its natural role, and a note on why the supporting colors balance it.
Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Yale Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.
How #323261 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #323261 at work across the surfaces designers actually ship.
:root {
--color-base: #323261;
--color-base-rgb: 50 50 97;
--color-base-oklch: oklch(34.2% 0.081 281.3);
--color-50: #F5F5FA;
--color-100: #E4E4F2;
--color-200: #C9C9E3;
--color-300: #A3A3CC;
--color-400: #7F7FB3;
--color-500: #5E5E97;
--color-600: #4D4D75;
--color-700: #3A3A54;
--color-800: #292938;
--color-900: #1A1A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
yale-blue: {
50: '#F5F5FA',
100: '#E4E4F2',
200: '#C9C9E3',
300: '#A3A3CC',
400: '#7F7FB3',
500: '#5E5E97',
600: '#4D4D75',
700: '#3A3A54',
800: '#292938',
900: '#1A1A23',
},
}
$base: #323261; $base-ink: #FFFFFF; $base-50: #F5F5FA; $base-100: #E4E4F2; $base-200: #C9C9E3; $base-300: #A3A3CC; $base-400: #7F7FB3; $base-500: #5E5E97; $base-600: #4D4D75; $base-700: #3A3A54; $base-800: #292938; $base-900: #1A1A23; $base-hover: #28284E; $base-subtle: #BBBBD6;
{
"color": {
"base": {
"value": "#323261",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F5FA",
"type": "color"
},
"100": {
"value": "#E4E4F2",
"type": "color"
},
"200": {
"value": "#C9C9E3",
"type": "color"
},
"300": {
"value": "#A3A3CC",
"type": "color"
},
"400": {
"value": "#7F7FB3",
"type": "color"
},
"500": {
"value": "#5E5E97",
"type": "color"
},
"600": {
"value": "#4D4D75",
"type": "color"
},
"700": {
"value": "#3A3A54",
"type": "color"
},
"800": {
"value": "#292938",
"type": "color"
},
"900": {
"value": "#1A1A23",
"type": "color"
}
}
}
}