Nearest named color: Classic Blue
#324D96
#324D96
Nearest named
Classic Blue
Family
Blue
Lightness
43.9%
Chroma
0.124
Hue angle
266.2°
Temperature
Cool
Contrast on white
7.96:1 · AAA
Contrast on black
2.33:1 · Fail
Web-safe
#336699
CSS oklch()
44% 0.12 266

#324D96 is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #324D96

Not just a swatch — here's how #324D96 works with other colors. Named schemes with #324D96 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Classic Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

Classic Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Classic Blue.

Vintage Leather Lead · 5 colors

Classic Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Classic Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Classic Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Classic Blue carrying the quiet middle.

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Color Lab

How #324D96 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 20/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 36/100
Low
Middle-weight — neither delicate nor heavy.
Depth 57/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 43/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 62/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 33/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 86/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 19/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #324D96

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.0:1. Use
Subtle surface Use #D5DBEB for cards and hover fills. Tint 80
Avoid beside #383295 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #324D96 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #324D96;
  --color-base-rgb: 50 77 150;
  --color-base-oklch: oklch(43.9% 0.124 266.2);
  --color-50: #F3F5FC;
  --color-100: #E0E6F5;
  --color-200: #C2CDEB;
  --color-300: #97A9D8;
  --color-400: #7086C2;
  --color-500: #4E66A6;
  --color-600: #425280;
  --color-700: #333E5C;
  --color-800: #242B3C;
  --color-900: #181B25;
  --color-on-base: #FFFFFF;
}