#330D43 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #330D43 works with other colors. Named schemes with #330D43 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #330D43 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #330D43 at work across the surfaces designers actually ship.
:root {
--color-base: #330D43;
--color-base-rgb: 51 13 67;
--color-base-oklch: oklch(25.4% 0.100 313.8);
--color-50: #FAF2FD;
--color-100: #F0DCF9;
--color-200: #E1BBF2;
--color-300: #C98CE3;
--color-400: #B061D1;
--color-500: #923FB6;
--color-600: #72378B;
--color-700: #522C63;
--color-800: #372041;
--color-900: #221528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FAF2FD',
100: '#F0DCF9',
200: '#E1BBF2',
300: '#C98CE3',
400: '#B061D1',
500: '#923FB6',
600: '#72378B',
700: '#522C63',
800: '#372041',
900: '#221528',
},
}
$base: #330D43; $base-ink: #FFFFFF; $base-50: #FAF2FD; $base-100: #F0DCF9; $base-200: #E1BBF2; $base-300: #C98CE3; $base-400: #B061D1; $base-500: #923FB6; $base-600: #72378B; $base-700: #522C63; $base-800: #372041; $base-900: #221528; $base-hover: #2A0A37; $base-subtle: #CC9EE0;
{
"color": {
"base": {
"value": "#330D43",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF2FD",
"type": "color"
},
"100": {
"value": "#F0DCF9",
"type": "color"
},
"200": {
"value": "#E1BBF2",
"type": "color"
},
"300": {
"value": "#C98CE3",
"type": "color"
},
"400": {
"value": "#B061D1",
"type": "color"
},
"500": {
"value": "#923FB6",
"type": "color"
},
"600": {
"value": "#72378B",
"type": "color"
},
"700": {
"value": "#522C63",
"type": "color"
},
"800": {
"value": "#372041",
"type": "color"
},
"900": {
"value": "#221528",
"type": "color"
}
}
}
}