What color is #331D96?

#331D96 is a dark indigo. In RGB it is rgb(51, 29, 150), and in HSL hsl(251, 68%, 35%).

Is #331D96 accessible as text?

On white, #331D96 has a contrast ratio of 11.95:1 (passes WCAG AA for body text); on black it is 1.76:1 (fails). For text placed on #331D96, use white for the best readability.

What is the closest Tailwind color to #331D96?

The nearest Tailwind CSS token is indigo-900 (#312C85).

What colors go well with #331D96?

#331D96 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #80961D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #331D96 below.

Is #331D96 good for buttons?

#331D96 works well for buttons and highlights, but use white text on #331D96 — black text only reaches 1.76:1, below the 4.5:1 needed for normal-size labels.

Is #331D96 the same as CSS indigo?

No — #331D96 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#331D96 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #331D96

Not just a swatch — here's how #331D96 works with other colors. Named schemes with #331D96 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #331D96 Anchor #141210 Accent #DB9758 Secondary #272833 Surface #F3ECE3

Egyptian Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #331D96 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #280050

Egyptian Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Egyptian Blue.

Coastal Morning Lead · 5 colors

Lead #331D96 Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #331D96 Secondary #7F4534 Surface #EDD7C2 Accent #365247 Anchor #582238

Egyptian Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #331D96 Secondary #5B5E86 Support #9D9088 Ink #18140F

Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.

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Color Lab

How #331D96 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 18/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 68/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 24/100

Low

Clean and current — no dusty, aged cast.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 70/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 55/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 73/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #331D96

For UI

For branding

For interior

For fashion

People also use #331D96 with

Denim Blue Grape Olive Drab Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.0:1. Use

Subtle surface Use #D4CEEE for cards and hover fills. Tint 80

Avoid beside #5B1D96 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #331D96 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #331D96;
  --color-base-rgb: 51 29 150;
  --color-base-oklch: oklch(35.6% 0.181 280.2);
  --color-50: #F4F2FD;
  --color-100: #E1DCF9;
  --color-200: #C5BBF2;
  --color-300: #9C8CE3;
  --color-400: #7561D1;
  --color-500: #543FB6;
  --color-600: #46378B;
  --color-700: #362C63;
  --color-800: #262041;
  --color-900: #191528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  egyptian-blue: {
    50: '#F4F2FD',
    100: '#E1DCF9',
    200: '#C5BBF2',
    300: '#9C8CE3',
    400: '#7561D1',
    500: '#543FB6',
    600: '#46378B',
    700: '#362C63',
    800: '#262041',
    900: '#191528',
  },
}

$base: #331D96;
$base-ink: #FFFFFF;
$base-50: #F4F2FD;
$base-100: #E1DCF9;
$base-200: #C5BBF2;
$base-300: #9C8CE3;
$base-400: #7561D1;
$base-500: #543FB6;
$base-600: #46378B;
$base-700: #362C63;
$base-800: #262041;
$base-900: #191528;
$base-hover: #291778;
$base-subtle: #BDB4E7;

{
    "color": {
        "base": {
            "value": "#331D96",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F2FD",
                "type": "color"
            },
            "100": {
                "value": "#E1DCF9",
                "type": "color"
            },
            "200": {
                "value": "#C5BBF2",
                "type": "color"
            },
            "300": {
                "value": "#9C8CE3",
                "type": "color"
            },
            "400": {
                "value": "#7561D1",
                "type": "color"
            },
            "500": {
                "value": "#543FB6",
                "type": "color"
            },
            "600": {
                "value": "#46378B",
                "type": "color"
            },
            "700": {
                "value": "#362C63",
                "type": "color"
            },
            "800": {
                "value": "#262041",
                "type": "color"
            },
            "900": {
                "value": "#191528",
                "type": "color"
            }
        }
    }
}

Palettes built on #331D96

Color Lab

Pairs with #331D96

UI roles & guardrails

In real applications

Scales

Every model

Export