Nearest named color: Russian Violet
#331F49
#331F49
Nearest named
Russian Violet
Family
Purple
Lightness
28.7%
Chroma
0.077
Hue angle
304.0°
Temperature
Cool
Contrast on white
14.65:1 · AAA
Contrast on black
1.27:1 · Fail
Web-safe
#333333
CSS oklch()
29% 0.08 304

#331F49 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #331F49

Not just a swatch — here's how #331F49 works with other colors. Named schemes with #331F49 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Russian Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #331F49 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 70/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 42/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 73/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 30/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 30/100
Low
Workable accent with care around contrast.
Surface fit 43/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 91/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #331F49

For UI
For branding
For interior
For fashion
People also use #331F49 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 14.7:1. Use
Subtle surface Use #D6CAE2 for cards and hover fills. Tint 80
Avoid beside #401F47 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #331F49 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #331F49;
  --color-base-rgb: 51 31 73;
  --color-base-oklch: oklch(28.7% 0.077 304.0);
  --color-50: #F7F4FB;
  --color-100: #EAE2F3;
  --color-200: #D6C6E6;
  --color-300: #B79ED1;
  --color-400: #9878BA;
  --color-500: #79579E;
  --color-600: #60487A;
  --color-700: #473758;
  --color-800: #30273A;
  --color-900: #1E1924;
  --color-on-base: #FFFFFF;
}