Nearest named color: Russian Violet
#331F68
#331F68
Nearest named
Russian Violet
Family
Purple
Lightness
31.2%
Chroma
0.121
Hue angle
290.2°
Temperature
Cool
Contrast on white
13.67:1 · AAA
Contrast on black
1.36:1 · Fail
Web-safe
#333366
CSS oklch()
31% 0.12 290

#331F68 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #331F68

Not just a swatch — here's how #331F68 works with other colors. Named schemes with #331F68 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Coastal Morning Lead · 5 colors

Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #331F68 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 32/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 70/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 37/100
Low
A faint retro warmth without tipping into sepia.
Luxury 73/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 47/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 43/100
Moderate
Workable accent with care around contrast.
Surface fit 28/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #331F68

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 13.7:1. Use
Subtle surface Use #D2CBE8 for cards and hover fills. Tint 80
Avoid beside #491E66 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #331F68 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #331F68;
  --color-base-rgb: 51 31 104;
  --color-base-oklch: oklch(31.2% 0.121 290.2);
  --color-50: #F5F3FC;
  --color-100: #E5DFF6;
  --color-200: #CCC0EC;
  --color-300: #A795DA;
  --color-400: #846CC6;
  --color-500: #644BAA;
  --color-600: #513F83;
  --color-700: #3D325D;
  --color-800: #2A233D;
  --color-900: #1B1726;
  --color-on-base: #FFFFFF;
}